The New Year's Eve ball drop in Times Square is one of the holiday's most cherished traditions, and this year might be its best one yet. Fiskars Living's Tom Brennan joins Cheddar to reveal what makes this year's Waterford New Year's Eve Ball so special. The master artisan explains the painstaking process of creating the iconic scene as the clock strikes midnight.
Brennan reveals why Waterford chose "Gift of Serenity" as this year's theme. He says it represents the spirit of balance and composure heading into the new year. The ball features 288 new crystals that make up the pattern representing the theme.
Finally, Brennan shows off some of the other ways that Waterford is celebrating the holidays. The crystal company is using the New Year's ball as inspiration for some new products including champagne flutes. He says it's a creative way to bring the spirit of the Times Square celebration into your own home.
President Trump's "Make America Great Again" cap is more than just a hat, it's a "symbol of us vs. them," Washington Post fashion editor Robin Givhan told Cheddar. Givhan penned a column last week about what the hat has come to mean in the years since it burst on the scene as a campaign accessory for Trump's 2016 presidential bid. The hat, she wrote, has become "a symbol of us vs. them, of exclusion and suspicion, of garrulous narcissism, of white male privilege, of violence and hate."
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Breathe deep, New Yorkers: There's a new wellness trend in town. Salthaus is a modern salt room designed to help recharge your body and mind.
The salt room modernizes the experience of a natural salt cave right on the Big Apple's Upper East Side. Salthaus provides halotherapy, or salt therapy, a natural treatment that claims a range of health benefits, including improving skin conditions, reducing inflammation, increasing lung capacity, and alleviating headaches.
In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague. Now, flush with $20 million in venture capital, Knotch is building a platform that it says will allow advertisers to see what works and where ー in real time.
Fashion brand Pirouette NYC is providing working women appropriate, and affordable, attire to take them from the boardroom to the bar ーwith the goal of saving them both time and money. "Everyone talks about pay equity, but not about time equity ー and women don't have time to change after work to go out at night," founder Melissa Lorenzo-Hervé told Cheddar Friday.
These are the headlines you Need 2 Know for Monday, Jan. 28, 2019.
The founder and CEO of Vangst, a cannabis recruiting platform, wants to help budding cannabis companies staff up ーand she has Snoop Dogg's support to make that happen. Founder and CEO, Karson Humiston, told Cheddar she was inspired to create the company back in college after a trip to Colorado.
There is no shortage of avocados heading into Super Bowl weekend says Alvaro Luque, President of Avocados From Mexico. "First of all, there is no shortage ー it's 100 percent the contrary," Luque said in an interview on Cheddar Friday. "Last week we had a record week ー we imported more than 73 million pounds of avocados."
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
