The New Year's Eve ball drop in Times Square is one of the holiday's most cherished traditions, and this year might be its best one yet. Fiskars Living's Tom Brennan joins Cheddar to reveal what makes this year's Waterford New Year's Eve Ball so special. The master artisan explains the painstaking process of creating the iconic scene as the clock strikes midnight.
Brennan reveals why Waterford chose "Gift of Serenity" as this year's theme. He says it represents the spirit of balance and composure heading into the new year. The ball features 288 new crystals that make up the pattern representing the theme.
Finally, Brennan shows off some of the other ways that Waterford is celebrating the holidays. The crystal company is using the New Year's ball as inspiration for some new products including champagne flutes. He says it's a creative way to bring the spirit of the Times Square celebration into your own home.
Companies from every sector of the economy are celebrating Pride this month with rainbow logos, LGBTQ-themed marketing campaigns, and new product launches. Yet branding experts note that simply acknowledging Pride in June can undermine a corporate brand as well as undercut the fundamental message of Pride, which is rooted in human rights and celebrating a community that has long been discriminated against.
Smirnoff Vodka is hoping to welcome the thousands of visitors from around the world that are expected to travel to New York City this weekend for the World Pride parade with its latest Pride marketing campaign.
Musician, actor, and activist Janelle Monáe joined Cheddar to discuss the venture, which began last year, called "A Beautiful Future," involving a coordinated limited edition bottle, a social media campaign, and a video series led by female directors.
June is the first Pride month for the 116th Congress, which includes 10 openly gay politicians — the most in the nation’s history. From hometown parades to policy speeches, members of Congress are marking the celebratory month and using the occasion to push for equality legislation.
These are the headlines you Need 2 Know for Monday, June 24, 2019.
These are the headlines you Need 2 Know for Friday, June 21, 2019.
Three years since the Pulse nightclub shooting in Orlando, Rep. Sean Patrick Maloney (D-N.Y.) is working to strengthen the government's ability to track violence against the LGBTQ community in an effort to combat the enduring epidemic.
Cannes Lions International Festival of Creativity, the annual advertising event that held from June 17 to 21 - celebrates the top marketing work of the year, and many of the winners championed causes beyond selling items.
These are the headlines you Need 2 Know for Thursday, June 20, 2019.
These are the headlines you Need 2 Know for Wednesday, June 19, 2019.
