Esusu: Save More Money with Your Friends and Family
In cultures around the world families and friends pool their money together into a single pot of money. The process is called esusu, and a new app has adopted the name and making the process easier than ever.
Abbey Wemimo is the co-founder of Esusu. As an immigrant himself, Wemimo's mother practiced esusu and used that financing strategy to send Wemimo to school.
Wemimo explains that the main focus is to create a platform for immigrants and people of color, but of course he would be happy for all Americans to use the platform. Accessibility was a key factor in developing Esusu, which is why Wemimo says the company built a phone-based app.
Stephen Smith, Founder and CEO of Kitman Labs, joins Cheddar News' Closing Bell, where he explains how his company's intelligence platform is engineering change in how athletes and sports teams prepare for games.
Sportswear giant Adidas is giving student-athletes the opportunity to become partners as affiliate brand ambassadors to help grow their networks as professional athletes. Attorney Darren Heitner, the founder of Heitner Legal, joined Cheddar News to talk about the legalities of the process. "It is absolutely a game-changer because we see a major brand make a big splash, nine months into name image and likeness rights for college athletes," he said. "While it is a paid brand affiliate type of partnership, it will open the door for 50,000-plus athletes across the country to start making some money, even if it's just through other people clicking their links and making purchases."
The U.S. Financial Industry Regulatory Authority (FINRA) is warning retail investors that they may be getting in over their heads as the meme stock roller coaster continues. Dave Nadig, a financial futurist at ETF Trends, joined Cheddar News to give his thoughts on a proposal to create a kind of test to mitigate risky retail trading behavior and how it differs from existing qualifications for certain types of trading. "What FINRA was proposing is very different. They're actually talking about potentially testing investors to see whether they understand more complex products," he said. "And so this is a very new and I think slightly dangerous proposition from regulators."
