*By Carlo Versano* EHarmony, the O.G. of online dating, built a reputation on its success rate for matching couples. An innovator in its time and one of the first major players in the online dating space, eHarmony's notoriously long compatibility questionnaire aimed to help match users with other users based on interests, personal goals, and answers to questions like, "What makes you laugh the most?" Now it says more than 80 percent of Americans in relationships are happy ー 20 percent higher than when the company last asked that question a year ago. People were asked to rate their happiness for eHarmony's Happiness Index survey, and CEO Grant Langston told Cheddar in an interview on Thursday that the responses showed an interesting trend: having similar attitudes and principles around issues of social justice and politics correlated more to happiness than a partner's ability to earn money. "The more that people are aware of what's going on in the culture ... the happier they are," Langston said. Of course, income, education, and attraction remain important factors in finding a partner, as the survey showed, but now more people report that personal attributes like intellect, happiness, and a desire to be equal partners are as critical, if not more so. "Just having a partner that's happy makes you happier and makes that person more desirable to you," Langston said. According to Langston, the key to long-term relationship success is adaptability. Those who are able to change and adapt with their partners or spouses "know what's worth fighting for and what's worth letting go." That was before app and location-based online dating services came along and upended the industry. But along the way, the proliferation of apps like Tinder, Bumble, and Grindr helped destigmatize the very concept eHarmony pioneered: that there's nothing wrong with using the internet to find love. Those other services have "broadened the pool" of users, Langston said. Younger singles may wet their beaks on Tinder for a fling or a casual partner, but they come back later in life to eHarmony to find "meaningful relationships" ー or at least, that's the idea. For full interview [click here](https://cheddar.com/videos/eharmony-ceo-reveals-what-singles-want-when-it-comes-to-desirability).

Share:
More In Business
Apple Overtakes Samsung as Top Seller of Smartphones
Dan Ives, Managing Director and Senior Equity Analyst at Wedbush Securities dives deeper into a report by the International Data Corporation (IDC) that Apple has ended Samsung's 12-year reign as the world's largest smartphone seller.
AI is the Big Opportunity and the Risk to Watch at Davos
Artificial intelligence is the biggest buzzword at the World Economic Forum’s annual meeting in Davos. Advances in generative AI stunned the world last year, and the elite crowd is angling to take advantage of its promise and minimize its risks.
A Smarter Smart Phone?
Smartphones could get much smarter this year as the next wave of artificial intelligence seeps into the devices that accompany people almost everywhere they go.
Who Could Be The World's First Trillionaire?
In an annual assessment of global inequalities, Oxfam International said the first trillionaire could emerge within the next decade — as the anti-poverty organization pointed to the growing wealth gap that skyrocketed globally during the pandemic.
Load More