By Mark Kennedy

Cher is obviously a superstar but even a superstar can be the opening act when it comes to Santa.

Organizers of this year's Macy’s Thanksgiving Day Parade have nabbed the Oscar-, Emmy- and Grammy Award-winner for their 97th annual event. Cher will make her appearance just before the parade's end, signaled by the arrival of Santa’s sleigh, parade organizers said.

This year’s parade will feature 16 giant character balloons, 26 floats, 32 novelty and heritage inflatables, 12 marching bands, 700 clowns and eight performance groups.

It's a busy time for Cher, who is preparing to release a 25th-anniversary edition of her Grammy-winning album “Believe” and just dropped her first new album in five years, “Christmas.”

For the first time in its long history, the holiday tradition will begin at 8:30 a.m. ET, half an hour earlier than previous years, kicked off by multi-instrumentalist and Grammy-winner Jon Batiste.

There will be appearances by Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from “Sesame Street,” Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.

U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech and U.S. Paralympic swimming gold medalist Jessica Long and Miss America 2023 Grace Stanke will also join the festivities.

Seven new balloon giants will join the lineup: “Beagle Scout Snoopy,” “Blue Cat & Chugs,” “Kung Fu Panda’s Po,” “Leo,” “Monkey D. Luffy,” “Pillsbury Doughboy” and “Uncle Dan.”

Broadway will be represented by performances from “& Juliet,” “Back to the Future: The Musical,” “How To Dance In Ohio,” “Shucked” and “Spamalot,” with an appearance by Josh Gad and Andrew Rannells of “Gutenberg! The Musical!"

Returning giant balloons include “Bluey,” “Diary of a Wimpy Kid,” “Paw Patrol,” “Ryan's World,” “Pikachu,” “Ronald McDonald,” "Stuart the Minion" and “SpongeBob SquarePants.”

The Macy’s parade has been a traditional holiday season kickoff and spectators often line up a half-dozen deep along the route to cheer the marchers, floats, entertainers and marching bands. The parade has lately asked icons to be the last guest before Santa, with last year Mariah Carey fitting the bill.

A marching band from Marjory Stoneman Douglas High School in Parkland, the scene of one of the nation's worst school shootings, will represent Florida. Other marching bands this year will represent Alabama, Indiana, Wisconsin, Michigan, Washington, New York, Illinois, New Jersey and Texas.

Floats include ones from brands like Lego, “Peanuts,” “Baby Shark,” “Teenage Mutant Ninja Turtles” and “Sesame Street.”

The parade airs on NBC and streams on Peacock. Savannah Guthrie, Hoda Kotb and Al Roker from “Today” will host and a Spanish language simulcast on Telemundo will be hosted by Carlos Adyan and Andrea Meza.

Share:
More In Culture
Opening Bell: May 16, 2018
A planned summit between North Korean leader Kim Jong Un and President Donald Trump is in jeopardy. In a statement this morning, North Korea's foreign minister said the country has no interest in a "one-sided discussion" on its nuclear program. On Tuesday, North Korea also canceled planned talks with South Korea. Starting today, Amazon Prime members will receive exclusive discounts at Whole Foods. Customers will now get 10% off hundreds of sale items in stores and will also get access to rotating weekly specials. The perks are only available in Florida as of today but will be rolled out nationwide starting this summer. Chris Carter and James Peisker, co-founders of Porter Road, join us to talk about their expansion into the digital landscape. Porter Road is a whole animal butcher shop based in Nashville, but the founders recently decided to take their business online.
More Than Half of American Workers Aren't Taking Vacations
In 2017, 52 percent of working Americans left vacation days on the table, a massive spike from the 70s and 80s. This trend is a result of a work culture where people feel like they can't take time off, which has a negative impact both on their well-being and on the economy, says Katie Denis, lead researcher at Project: Time Off.
Starbucks Opens Bathrooms to All
The coffee chain announced anyone who walks into a store can use the bathrooms, even if they didn't make a purchase. This is "the absolute right thing" to do, says communication and reputation strategist Deirdre Latour. Starbucks came under fire last month after arresting two black men accused of "loitering" at one of its stores.
Opening Bell: May 11, 2018
Facebook is planning to launch its own cryptocurrency, Cheddar senior reporter Alex Heath has learned. A source says the social media company is "very serious" about building a digital coin for users to make secure online payments. This news comes just days after Facebook reorganized its executive leadership and created a team solely devoted to exploring blockchain technology. Dropbox stock is trading lower even after the company reported a successful first quarter. The cloud storage company beat estimates on earnings and revenue in its first quarterly report as a public company. Dropbox added 500,000 paid users, bringing its total number of paid users to 11.5 million. BUST Magazine will host its annual Craftacular event in Brooklyn this weekend. The event brings together dozens of local artists and businesses. We talk to Debbie Stoller, editor-in-chief and co-publisher of BUST Magazine, and Laurie Henzel, creative director and co-publisher of BUST Magazine, about what to expect.
Pulling Back the Curtain on the 'Internet's Highest Honor'
The Webby Awards have been running for over two decades and have evolved "as the internet has grown," says Claire Graves, executive director of the annual awards. Each year, the best of the best are rewarded for their contributions to the internet. This year, podcasts and games will be honored too. The awards will air on Tuesday.
Chicago Coffee Drinkers Are Most Adventurous
In a recent survey, the Italian coffeemaker found that people in the midwest city are more open to having espresso in their desserts, sauces, and cocktails. "Coffee, as crazy as it sounds, is a very versatile ingredient," says former Top Chef contestant Fabio Viviani, who uses Lavazza coffee at his restaurants.
The Blooming Business of Mother's Day
It's undeniable that Mother's Day brings florists a lot of business. But 1-800-Flowers is going beyond just fresh flowers to stay ahead of the game.
Load More