By Mark Kennedy

Cher is obviously a superstar but even a superstar can be the opening act when it comes to Santa.

Organizers of this year's Macy’s Thanksgiving Day Parade have nabbed the Oscar-, Emmy- and Grammy Award-winner for their 97th annual event. Cher will make her appearance just before the parade's end, signaled by the arrival of Santa’s sleigh, parade organizers said.

This year’s parade will feature 16 giant character balloons, 26 floats, 32 novelty and heritage inflatables, 12 marching bands, 700 clowns and eight performance groups.

It's a busy time for Cher, who is preparing to release a 25th-anniversary edition of her Grammy-winning album “Believe” and just dropped her first new album in five years, “Christmas.”

For the first time in its long history, the holiday tradition will begin at 8:30 a.m. ET, half an hour earlier than previous years, kicked off by multi-instrumentalist and Grammy-winner Jon Batiste.

There will be appearances by Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from “Sesame Street,” Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.

U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech and U.S. Paralympic swimming gold medalist Jessica Long and Miss America 2023 Grace Stanke will also join the festivities.

Seven new balloon giants will join the lineup: “Beagle Scout Snoopy,” “Blue Cat & Chugs,” “Kung Fu Panda’s Po,” “Leo,” “Monkey D. Luffy,” “Pillsbury Doughboy” and “Uncle Dan.”

Broadway will be represented by performances from “& Juliet,” “Back to the Future: The Musical,” “How To Dance In Ohio,” “Shucked” and “Spamalot,” with an appearance by Josh Gad and Andrew Rannells of “Gutenberg! The Musical!"

Returning giant balloons include “Bluey,” “Diary of a Wimpy Kid,” “Paw Patrol,” “Ryan's World,” “Pikachu,” “Ronald McDonald,” "Stuart the Minion" and “SpongeBob SquarePants.”

The Macy’s parade has been a traditional holiday season kickoff and spectators often line up a half-dozen deep along the route to cheer the marchers, floats, entertainers and marching bands. The parade has lately asked icons to be the last guest before Santa, with last year Mariah Carey fitting the bill.

A marching band from Marjory Stoneman Douglas High School in Parkland, the scene of one of the nation's worst school shootings, will represent Florida. Other marching bands this year will represent Alabama, Indiana, Wisconsin, Michigan, Washington, New York, Illinois, New Jersey and Texas.

Floats include ones from brands like Lego, “Peanuts,” “Baby Shark,” “Teenage Mutant Ninja Turtles” and “Sesame Street.”

The parade airs on NBC and streams on Peacock. Savannah Guthrie, Hoda Kotb and Al Roker from “Today” will host and a Spanish language simulcast on Telemundo will be hosted by Carlos Adyan and Andrea Meza.

Share:
More In Culture
Kroger Launches New Grocery Delivery Business
The grocery chain on Wednesday launched "Kroger Ship," a delivery service that carries products straight to customers' doorsteps. Yael Cosset, chief digital officer at the company, tells Cheddar how Kroger can compete in the grocery delivery business.
Chipotle Can't Escape Memories of E.coli Outbreak
Chipotle again faces the challenge of regaining customers' trust after new fears of possibly contaminated food recalled the fast-food chain's 2015 E. coli crisis, says Nathan Bomey, a business reporter for USA Today.
Scooter Start-up GOAT Takes a Franchise Approach to Expansion
Michael Schramm, CEO of the Austin-based start-up, encourages those who want to get in on the fast-growing scooter space to buy fleets of his company's vehicles. GOAT will provide the hardware and insurance, while the entrepreneurs will negotiate terms with local authorities.
Still Lots of 'Guesswork' After Facebook's Account Purge
Facebook announced this week it removed 32 pages and accounts suspected of midterm election tampering. But New York Times reporter Kevin Roose tells Cheddar there's still not a lot of information about who's behind the meddling.
Walmart's Store No. 8 Ventures Into Virtual-Reality Retail
Walmart's tech incubator, Store No. 8, is entering the virtual- reality market. Katie Finnegan, CEO and co-founder of virtual reality start-up Spatialand and founding principal of Store No. 8, discussed the future of VR shopping on Cheddar Wednesday.
Yet Another Food Scare for Chipotle
After customers at an Ohio Chipotle said they felt ill, the chain temporarily closed the restaurant, reminding many people of a 2015 E.coli outbreak. Nathan Bomey, a business reporter for USA Today, says it has been difficult for Chipotle to move beyond that food scare three years ago.
MoviePass's Business Model May Prove Fatal
Like Napster, the long-gone music file-sharing site, MoviePass has disrupted a segment of the entertainment industry. And like its predecessor, the movie-ticket subscription service may not last long enough to compete in the industry it remade, says Jason Guerrasio, senior entertainment reporter at Business Insider.
Jersey City Prosecutor Aims to End Pot Prosecutions in N.J.
The chief prosecutor of Jersey City, Jake Hudnut, stopped prosecuting pot possession cases and said a proposed bill legalizing recreational marijuana could mean "conceivably there will never be another person prosecuted in New Jersey for simple marijuana possession."
Load More