By Mark Kennedy
Cher is obviously a superstar but even a superstar can be the opening act when it comes to Santa.
Organizers of this year's Macy’s Thanksgiving Day Parade have nabbed the Oscar-, Emmy- and Grammy Award-winner for their 97th annual event. Cher will make her appearance just before the parade's end, signaled by the arrival of Santa’s sleigh, parade organizers said.
This year’s parade will feature 16 giant character balloons, 26 floats, 32 novelty and heritage inflatables, 12 marching bands, 700 clowns and eight performance groups.
It's a busy time for Cher, who is preparing to release a 25th-anniversary edition of her Grammy-winning album “Believe” and just dropped her first new album in five years, “Christmas.”
For the first time in its long history, the holiday tradition will begin at 8:30 a.m. ET, half an hour earlier than previous years, kicked off by multi-instrumentalist and Grammy-winner Jon Batiste.
There will be appearances by Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from “Sesame Street,” Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.
U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech and U.S. Paralympic swimming gold medalist Jessica Long and Miss America 2023 Grace Stanke will also join the festivities.
Seven new balloon giants will join the lineup: “Beagle Scout Snoopy,” “Blue Cat & Chugs,” “Kung Fu Panda’s Po,” “Leo,” “Monkey D. Luffy,” “Pillsbury Doughboy” and “Uncle Dan.”
Broadway will be represented by performances from “& Juliet,” “Back to the Future: The Musical,” “How To Dance In Ohio,” “Shucked” and “Spamalot,” with an appearance by Josh Gad and Andrew Rannells of “Gutenberg! The Musical!"
Returning giant balloons include “Bluey,” “Diary of a Wimpy Kid,” “Paw Patrol,” “Ryan's World,” “Pikachu,” “Ronald McDonald,” "Stuart the Minion" and “SpongeBob SquarePants.”
The Macy’s parade has been a traditional holiday season kickoff and spectators often line up a half-dozen deep along the route to cheer the marchers, floats, entertainers and marching bands. The parade has lately asked icons to be the last guest before Santa, with last year Mariah Carey fitting the bill.
A marching band from Marjory Stoneman Douglas High School in Parkland, the scene of one of the nation's worst school shootings, will represent Florida. Other marching bands this year will represent Alabama, Indiana, Wisconsin, Michigan, Washington, New York, Illinois, New Jersey and Texas.
Floats include ones from brands like Lego, “Peanuts,” “Baby Shark,” “Teenage Mutant Ninja Turtles” and “Sesame Street.”
The parade airs on NBC and streams on Peacock. Savannah Guthrie, Hoda Kotb and Al Roker from “Today” will host and a Spanish language simulcast on Telemundo will be hosted by Carlos Adyan and Andrea Meza.
The holiday season is here again ー and as consumers buy and spend, more personal information is being exposed online. The number and severity of cyberattacks are on the rise, and both consumers and businesses need protection. Shane Wall, chief technology officer at HP and global head of HP Labs sat down with Cheddar on Monday to discuss the state of cybersecurity heading into the new year.
The issue of food waste has the distinction of being a massive sustainability problem, the solution to a worldwide humanitarian crisis, and a dilemma that is eminently fixable. As part of Cheddar's The Future of Food special report, we spoke to two companies at the opposite end of the spectrum ー one a huge multinational conglomerate, the other a Philadelphia-based start-up ー trying to innovate their way out of a $1 trillion problem.
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Cheddar's Class Clown Award Goes to Elon Musk.
The Impossible Burger earned its Halal certification on Monday from the Islamic Food and Nutrition Council of America, marking a major milestone on the meat industry disruptor's path to feeding the world. Soon the Impossible Burger will be available in grocery stores, too, for home chefs who want to try their hand at cooking the meatless burger. David Lee, the COO and CFO of Impossible Foods, joined Cheddar to discuss the company's plan to "serve the world."
Mattel's newest game, "Silicon Valley Startups," is training the entrepreneurs of the future ー and there's real money on the line. The new game pits entrepreneurs against each other to pitch ideas to investors. In a related contest, one aspiring entrepreneur will walk away with $50,001, thanks to a partnership between Silicon Valley Startups and "Shark Tank" investor Daymond John. Together John and Mattel will award the entrepreneur with "the best of the worst" idea. "I love pitching, I love startups ー and believe it or not some of the worst ideas have become the best things," John told Cheddar on Monday.
Daymond John, an investor on ABC's "Shark Tank," told Cheddar on Monday he's all-in on ride-hailing. And with both Uber and Lyft planning to go public, he's gearing up to invest in Uber, but only once the market has stepped back a bit following the initial public offering. He said he likes the company because his own life would be disrupted if it disappeared. "If Uber or Lyft went away, my life would be disrupted ... I think it's been around for quite some time and I think they're just going to expand globally and I like it," he said.
These are the headlines you Need 2 Know for Monday, Dec. 10, 2018.
A.I. robot Sophia is getting a software upgrade, one that will inch her ー and perhaps A.I. ー even closer to humanity. According to her creator, not only will Sophia earn her citizenship, she will reach a level of advancement equal to human beings in roughly five to 10 years.
Birchbox wants a bigger piece of the cosmetics market, but courting obsessive shoppers is not part of its plan, according to CEO and co-founder Katia Beauchamp. "We are focused on that non-obsessed consumer, that casual consumer," she said in an interview with Cheddar Friday.
The markets plunged again on Friday, capping off a wild week on Wall Street. Fears of slowing global growth, exacerbated by U.S.-China tensions, and a weaker-than-anticipated jobs report contributed to the losses. The tech-heavy Cheddar 50 Index, which measures the performance of Cheddar's 50 top companies ー from Apple to GM ー fell 4 percent on Friday.
