By Mark Kennedy
Cher is obviously a superstar but even a superstar can be the opening act when it comes to Santa.
Organizers of this year's Macy’s Thanksgiving Day Parade have nabbed the Oscar-, Emmy- and Grammy Award-winner for their 97th annual event. Cher will make her appearance just before the parade's end, signaled by the arrival of Santa’s sleigh, parade organizers said.
This year’s parade will feature 16 giant character balloons, 26 floats, 32 novelty and heritage inflatables, 12 marching bands, 700 clowns and eight performance groups.
It's a busy time for Cher, who is preparing to release a 25th-anniversary edition of her Grammy-winning album “Believe” and just dropped her first new album in five years, “Christmas.”
For the first time in its long history, the holiday tradition will begin at 8:30 a.m. ET, half an hour earlier than previous years, kicked off by multi-instrumentalist and Grammy-winner Jon Batiste.
There will be appearances by Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from “Sesame Street,” Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.
U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech and U.S. Paralympic swimming gold medalist Jessica Long and Miss America 2023 Grace Stanke will also join the festivities.
Seven new balloon giants will join the lineup: “Beagle Scout Snoopy,” “Blue Cat & Chugs,” “Kung Fu Panda’s Po,” “Leo,” “Monkey D. Luffy,” “Pillsbury Doughboy” and “Uncle Dan.”
Broadway will be represented by performances from “& Juliet,” “Back to the Future: The Musical,” “How To Dance In Ohio,” “Shucked” and “Spamalot,” with an appearance by Josh Gad and Andrew Rannells of “Gutenberg! The Musical!"
Returning giant balloons include “Bluey,” “Diary of a Wimpy Kid,” “Paw Patrol,” “Ryan's World,” “Pikachu,” “Ronald McDonald,” "Stuart the Minion" and “SpongeBob SquarePants.”
The Macy’s parade has been a traditional holiday season kickoff and spectators often line up a half-dozen deep along the route to cheer the marchers, floats, entertainers and marching bands. The parade has lately asked icons to be the last guest before Santa, with last year Mariah Carey fitting the bill.
A marching band from Marjory Stoneman Douglas High School in Parkland, the scene of one of the nation's worst school shootings, will represent Florida. Other marching bands this year will represent Alabama, Indiana, Wisconsin, Michigan, Washington, New York, Illinois, New Jersey and Texas.
Floats include ones from brands like Lego, “Peanuts,” “Baby Shark,” “Teenage Mutant Ninja Turtles” and “Sesame Street.”
The parade airs on NBC and streams on Peacock. Savannah Guthrie, Hoda Kotb and Al Roker from “Today” will host and a Spanish language simulcast on Telemundo will be hosted by Carlos Adyan and Andrea Meza.
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Of the CEO Class of 2018, who was crowned Biggest Flirt? Class Clown? Most Likely to Succeed?
DraftKings CEO Jason Robins said West Virginia is the company's next, best opportunity for replicating the monster success it's seen in New Jersey as it rolls out a mobile sportsbook in the Mountain State. "West Virginia is an early mover and I think they're being smart and thoughtful about how they actually legislated and regulated," Robins told Cheddar Friday.
The salad chain known for its reusable bowl program is doubling down on its ambitions for a green 2019. As part of its efforts, Just Salad has appointed Janani Lee as its new chief sustainability officer. She'll lead sustainability initiatives at the salad, sandwich, and smoothie company, which means everything from front-of-house and back-of-house composting projects to ingredient tracking that can help prevent food-borne illnesses.
These are the headlines you Need 2 Know for Friday, Dec. 21, 2018.
AppOnboard is looking to reinvent the app store by letting users instantly experience an app or game without having to download it. The company just raised $15 million in funding, bringing its total to $30 million this year. “We’re really excited to really re-invent the way that users consume apps,” Bryan Buskas, AppOnboard's chief operating officer told Cheddar on Thursday.
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Of the CEO Class of 2018, who was crowned Biggest Flirt? Class Clown? Cheddar's Most Outspoken Award Goes to Tim Cook.
As we round out 2018, we’re reviewing the year's biggest letdowns for investors. To commemorate all the epic fails, we ranked the biggest flops ー the companies that enjoyed a booming 2017, but fizzled in 2018.
CEO Mary Barra made national headlines when General Motors announced in late November that 14,000 salaried and hourly workers would be cut for the sake of the company's growth. Backlash against Barra was swift; it populated the White House Twitter feed and echoed through the hall of Congress.
After the gymnastics world was rocked by a major sex abuse scandal, the sport's most decorated Olympic athlete says education for child athletes can protect them from similar abuse in the future. The Magnificent Seven's Shannon Miller told Cheddar that fear of abuse should never prevent young athletes from pursuing their sport.
The latest Instagram trend isn't sponsored content, it's fake sponsored content. Yes, fake ー and it's called "sponcon." As the market grows more crowded, small and mid-level influencers are scrambling to gain credibility, grow their following, and partner with brands.
