By Mark Kennedy
Cher is obviously a superstar but even a superstar can be the opening act when it comes to Santa.
Organizers of this year's Macy’s Thanksgiving Day Parade have nabbed the Oscar-, Emmy- and Grammy Award-winner for their 97th annual event. Cher will make her appearance just before the parade's end, signaled by the arrival of Santa’s sleigh, parade organizers said.
This year’s parade will feature 16 giant character balloons, 26 floats, 32 novelty and heritage inflatables, 12 marching bands, 700 clowns and eight performance groups.
It's a busy time for Cher, who is preparing to release a 25th-anniversary edition of her Grammy-winning album “Believe” and just dropped her first new album in five years, “Christmas.”
For the first time in its long history, the holiday tradition will begin at 8:30 a.m. ET, half an hour earlier than previous years, kicked off by multi-instrumentalist and Grammy-winner Jon Batiste.
There will be appearances by Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from “Sesame Street,” Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.
U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech and U.S. Paralympic swimming gold medalist Jessica Long and Miss America 2023 Grace Stanke will also join the festivities.
Seven new balloon giants will join the lineup: “Beagle Scout Snoopy,” “Blue Cat & Chugs,” “Kung Fu Panda’s Po,” “Leo,” “Monkey D. Luffy,” “Pillsbury Doughboy” and “Uncle Dan.”
Broadway will be represented by performances from “& Juliet,” “Back to the Future: The Musical,” “How To Dance In Ohio,” “Shucked” and “Spamalot,” with an appearance by Josh Gad and Andrew Rannells of “Gutenberg! The Musical!"
Returning giant balloons include “Bluey,” “Diary of a Wimpy Kid,” “Paw Patrol,” “Ryan's World,” “Pikachu,” “Ronald McDonald,” "Stuart the Minion" and “SpongeBob SquarePants.”
The Macy’s parade has been a traditional holiday season kickoff and spectators often line up a half-dozen deep along the route to cheer the marchers, floats, entertainers and marching bands. The parade has lately asked icons to be the last guest before Santa, with last year Mariah Carey fitting the bill.
A marching band from Marjory Stoneman Douglas High School in Parkland, the scene of one of the nation's worst school shootings, will represent Florida. Other marching bands this year will represent Alabama, Indiana, Wisconsin, Michigan, Washington, New York, Illinois, New Jersey and Texas.
Floats include ones from brands like Lego, “Peanuts,” “Baby Shark,” “Teenage Mutant Ninja Turtles” and “Sesame Street.”
The parade airs on NBC and streams on Peacock. Savannah Guthrie, Hoda Kotb and Al Roker from “Today” will host and a Spanish language simulcast on Telemundo will be hosted by Carlos Adyan and Andrea Meza.
WW, the company formerly known as Weight Watchers, is looking to expand past its mostly-female base by partnering up with celebrities like DJ Khaled and brands like Blue Apron to inspire a new demographic of members. WW Chief Brand Officer Gail Tifford said Blue Apron was a "very natural fit" for WW members, despite struggles that have driven the meal kit company's stock down sharply since its 2017 IPO. WW is also partnering with Headspace's mindfulness app, Aaptiv for audio fitness content, and the Barclays Center in Brooklyn. "I think you will start to see the makeup of our community really start to change in an exciting way," Tifford said.
These are the headlines you Need 2 Know for Friday, Jan. 4, 2019.
Fitness and beauty booking tool Mindbody is planning to make a play for the next big thing in wellness ー on-demand video, CEO Rick Stollmeyer told Cheddar on Thursday. "You can expect us to be playing in that space because we think that the on-demand and streaming video revolution hitting the fitness space is a big breakthrough," Stollmeyer said.
Roku's new content partnership with Showtime, Starz, and other premium channels is "just the beginning" of a greater expansion into paid content, the company's VP of programming and engagement told Cheddar Thursday.
For a country that spends $72 billion a year on its pets, it would follow that some of the biggest trends in health and wellness eventually make their way to the domain of our furry friends. Vanity Fair reporter Joanna Brenner says CBD, the non-psychoactive compound in marijuana, is the next frontier in pet wellness.
PepsiCo is spearheading an autonomous food delivery service on the campus of the University of the Pacific in Stockton, Calif., where students can now order snacks via an app that are then delivered to them via a small robotic vehicle. The "snackbot" is a "first-of-its-kind" experiment in self-driving and robotics technology, Scott Finlow, vice president of innovation and insights at PepsiCo, told Cheddar.
Chipotle may be best known for stuffed burritos and chips and guac, but the fast-casual chain is kicking off 2019 as an unlikely source of health food ーlaunching a new collection of diet-friendly "Lifestyle Bowls" just in time for New Year's resolutions. The new bowls are branded around four of the trendiest diets, but the company's VP of marketing said the new venture is "a lifestyle approach, it's not a fad."
Stress and the pressure of perfection all too often get in the way of achieving goals ー or at this time of year, resolutions. But rethinking stress, "trusting the process," and practicing gratitude are some simple ways to make serious strides, according to Monica Berg, author of "Fear is Not an Option" and chief communications officer for the Kabbalah Centre.
In a new era of transportation, safety testing is critical for cars that are now more dependent on tech than on steel and rubber. The American Center for Mobility is a 500-acre testing facility located in Ypsilanti, Mich., just over 30 miles from Detroit. On the center's highway speed loop, vehicles are tested for safety on a range of roadway and weather conditions. "It's gotta work all the time, every time," the center's interim CEO, Kirk Steudle, told Cheddar's J.D. Durkin.
Tesla's latest production miss proves it is no longer a "hyper-growth story," Tesla short Mark Spiegel told Cheddar. Tesla shares tumbled close to 7 percent on Wednesday after the company missed expectations on car deliveries and broadly discounted its vehicles to offset subsidy cuts.
