By Mark Kennedy

Cher is obviously a superstar but even a superstar can be the opening act when it comes to Santa.

Organizers of this year's Macy’s Thanksgiving Day Parade have nabbed the Oscar-, Emmy- and Grammy Award-winner for their 97th annual event. Cher will make her appearance just before the parade's end, signaled by the arrival of Santa’s sleigh, parade organizers said.

This year’s parade will feature 16 giant character balloons, 26 floats, 32 novelty and heritage inflatables, 12 marching bands, 700 clowns and eight performance groups.

It's a busy time for Cher, who is preparing to release a 25th-anniversary edition of her Grammy-winning album “Believe” and just dropped her first new album in five years, “Christmas.”

For the first time in its long history, the holiday tradition will begin at 8:30 a.m. ET, half an hour earlier than previous years, kicked off by multi-instrumentalist and Grammy-winner Jon Batiste.

There will be appearances by Bell Biv DeVoe, Brandy, Chicago, En Vogue, ENHYPEN, David Foster and Katharine McPhee, Drew Holcomb and The Neighbors, Jessie James Decker, Ashley Park with some Muppets from “Sesame Street,” Pentatonix, Paul Russell, Amanda Shaw and Alex Smith, and Manuel Turizo.

U.S. Olympic gymnastics silver medalist Jordan Chiles, U.S. track and field Paralympian Ezra Frech and U.S. Paralympic swimming gold medalist Jessica Long and Miss America 2023 Grace Stanke will also join the festivities.

Seven new balloon giants will join the lineup: “Beagle Scout Snoopy,” “Blue Cat & Chugs,” “Kung Fu Panda’s Po,” “Leo,” “Monkey D. Luffy,” “Pillsbury Doughboy” and “Uncle Dan.”

Broadway will be represented by performances from “& Juliet,” “Back to the Future: The Musical,” “How To Dance In Ohio,” “Shucked” and “Spamalot,” with an appearance by Josh Gad and Andrew Rannells of “Gutenberg! The Musical!"

Returning giant balloons include “Bluey,” “Diary of a Wimpy Kid,” “Paw Patrol,” “Ryan's World,” “Pikachu,” “Ronald McDonald,” "Stuart the Minion" and “SpongeBob SquarePants.”

The Macy’s parade has been a traditional holiday season kickoff and spectators often line up a half-dozen deep along the route to cheer the marchers, floats, entertainers and marching bands. The parade has lately asked icons to be the last guest before Santa, with last year Mariah Carey fitting the bill.

A marching band from Marjory Stoneman Douglas High School in Parkland, the scene of one of the nation's worst school shootings, will represent Florida. Other marching bands this year will represent Alabama, Indiana, Wisconsin, Michigan, Washington, New York, Illinois, New Jersey and Texas.

Floats include ones from brands like Lego, “Peanuts,” “Baby Shark,” “Teenage Mutant Ninja Turtles” and “Sesame Street.”

The parade airs on NBC and streams on Peacock. Savannah Guthrie, Hoda Kotb and Al Roker from “Today” will host and a Spanish language simulcast on Telemundo will be hosted by Carlos Adyan and Andrea Meza.

Share:
More In Culture
From Robots to Personalized Billboards: Glimpsing the Future of Retail
There is a scene in the 2002 sci-fi film "Minority Report" that has always struck me. John Anderton, the film's protagonist played by Tom Cruise, is running through a mall, bombarded by ads from premium brands like American Express and Lexus that are tailor-made just for him. I was always fascinated by that moment in the film ー because it seemed so far-fetched and dystopian, but at the same time, almost pre-ordained.
Houseparty Finally Has a Plan to Make Money
After two years and $52 million in funding from some of Silicon Valley’s top investors, the video chat app Houseparty is ready to start making money. On Thursday, the social network announced a partnership with “Heads Up!,” the charades-like game for phones that was created by Ellen DeGeneres and Warner Bros. Entertainment.
Soulja Boy Goes Deep on Tesla, Bitcoin, and Flying Cars
Soulja Boy is not shy about expressing his infatuation with three things: wealth, fame, and Tesla. "I love Tesla ($TSLA), man. I think it's one of the most innovative things in the last century," said the rapper, who dressed in a Tesla tracksuit for his interview with Cheddar Wednesday.
SnapTravel Is Using A.I. to Make Booking Hotels as Easy as Sending a Text
A new travel site is looking to make booking a vacation as easy as sending a text message. SnapTravel offers exclusive hotel deals via SMS, in an effort to get customers the hotel they want, when they want it. "Essentially, we want to get you the best hotel, as fast as possible, and as easy as possible," CEO and co-founder Hussein Fazal told Cheddar.
L.A. Teachers Strike Is About More Than a Fair Contract, Teacher Says
With Los Angeles public schools ending a third day without their striking teachers, a deal between the union and the district remains elusive, according to Joseph Zeccola, a 2018-19 L.A. County Teacher of the Year and one of more than 30,000 educators currently protesting in the country's second-largest school district. "We're at a standstill," Zeccola told Cheddar from the picket line on Wednesday. "The offers right now have not been good."
Government Shutdown Is Hurting Franchisees: Fat Brands CEO
The ongoing government shutdown will hurt franchisees, Fat Brands CEO Andrew Wiederhorn told Cheddar on Monday. The closure of the Securities and Exchange Commission may inconvenience companies like Fat Brands, which need access to the public markets, but its franchisees, who run outposts of Fat Brands restaurants like Fatburger and Ponderosa Steakhouse, can't seek loans or expand their businesses. "There is a trickle down effect to us, but it's pretty small. I think really it affects the small business owner ... and it's coming out of their pocket," Wiederhorn told Cheddar.
Compound Interest: The Millennial's Secret to Success in Any 401(k) Plan
Two words: compound interest. Remember that phrase every time you weigh the pros and cons of contributing to a 401(k) while in your 20s. It's also the primary advice of Tom Zgainer, the founder and CEO of America's Best 401k, a "modern 401(k) without the middle men" that seeks to offer the same benefits of a regular 401(k) without all the fees.
Sun-Maid CEO Is Trying to Bridge the Raisin's Generational Gap with First Ad Campaign in 10 Years
Sun-Maid is launching its first ad campaign in a decade to halt the raisin's "slow decline" as it fights an explosion of competing snack options for the attention of millennials and young parents, CEO Harry Overly told Cheddar on Tuesday. "We've got a bit of a generational gap here, the biggest source of volume for our category and our beloved product really falls to the baby boomers and greatest generation," he said.
Load More