After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
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2021 was no walk in the park for the tech sector. However, despite the industry dealing with worldwide chip shortage and supply chain crisis, many companies managed to push innovations forward. All these innovations are also expected to accelerate its coolness in 2022. Editor at Large at CNET Ian Sherr, joined Cheddar to discuss more.
A number of major sports leagues like the NFL, NHL, and NBA are now postponing or canceling games altogether as COVID-19 cases continue to rise across the country. The latest omicron variant is now forcing leagues to implement new COVID protocols as several of their players have tested positive. President and CEO of Life Flip Media and Sports Analyst Eric Mitchell, joined Cheddar to discuss more.
Carlo and Baker preview President Biden's address to the nation as Omicron becomes the new dominant Covid strain. Plus, Trump gets booed for getting his booster and the White House gets a new puppy.
Olivia Harlan Dekker provides her top picks for Week 15 of the NFL season, while Minty Bets discusses the strategy behind picking games amid a league-wide COVID-19 outbreak. Meanwhile, Jared Smith breaks down his approach to betting college football bowl games.
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Carlo and Baker wrap up another week discussing the latest explosion in new Covid cases in the Northeast, President Biden's stalled agenda and more. Plus, Love, Hate, Ate featuring the question: why did movie dialogue get so hard to understand?
Olivia Harlan Dekker, BetMGM host, joins Cheddar News to dissect the best bets in the matchup between Patrick Mahomes and Justin Herbert, and breaks down the other big game of Week 15.
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Jared Smith, sports betting analyst from Pickswise, joins Cheddar Bets to break down the best bets you can make for the first wave of College Football bowl games, and how to make picks despite some stars opting-out of the games.
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Minty Bets, sports betting analyst for Yahoo Sportsbook, joins Cheddar News to discuss same-game parlays and navigating this week's slate of NFL games despite the league-wide outbreak of COVID-19.
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