After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. About 27.5 million people tuned into the 2016 Rio Olympics each night during Primetime, and around 86 million households had a cable or satellite subscription that year. This time around, the Tokyo Olympics are at least 13 hours ahead of the U.S.' main broadcasting hours, and 11 percent fewer households still maintain their cable or satellite bundles. On top of this, NBC Sports is saving the live feed of several popular sports, including mens' and women's gymnastics and track and field, for its streaming service Peacock in order to drive viewers to the platform.
But despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games. While sponsor Toyota announced it would pull its ads running in Japan during the Olympics, it is still moving forward with its plans in other countries. In fact, NBC Sports said it has at least 120 advertisers this year, 80 of which are brand new. It is expecting to bring in more than $1.2 billion in ad revenue, which was the last benchmark set by the 2016 Rio Olympics.
"I think it shows a sensitivity to their specific region and a respect, which the Japanese people are known for, so I think it was the right thing to do," said Influencer marketing agency Takumi CMO Kristy Engels about Toyota.
"When you look at the other advertisers out of the major ad sponsors, no one else has pulled out to date so they're all sticking with their existing programs so you'll still see the Toyota ads running here in the U.S.," she added.
We're a week into the Olympics and by now most viewers have noticed that Ralph Lauren, Nike and Under Armour are the official sponsors of Team USA gear. Joining The Long and The Short to discuss the benefits of outfitting Team USA is Nick Martell and Jack Kramer, Co-Founders & Co-CEOs of MarketSnacks.
Dwyane Wade made headlines for his recent trade from the Cleveland Cavaliers back to the Miami Heat, but the NBA star is also busy with a film that hits close to home. Alyssa Julya Smith caught up with the basketball player at a screening of his new film "Shot in the Dark," which he acted as executive producer alongside fellow Chicago-born star Chance the Rapper.
Billionaire Tom Steyer is putting his personal fortune behind an effort to get President Trump out of office. Special counsel Robert Mueller has indicted 13 Russian nationals and three Russian entities for allegedly meddling in the 2016 presidential election. Coinbase users took to social media and Reddit to complain about glitches on the platform. Coinbase says the root of the problem is credit card processing managed by Visa. But, Visa says they didn't cause the problem.
The NBA star says, "Anytime I can give any word of advice, anytime I can be a role model to anybody, I try to be there because I know who I was, and I know what it took and how many people it took to help me get to the point of success."
Your Future Home: Housing trends and tips with Quicken Loans. On Between Bells: "Black Panther" finally hits theaters. plus, a night of near misses for Team USA at the Winter Olympics. We're joined by FHM, Citi, LiveScience, and more.
At this year's Winter Olympics, young stars are making big statements across a number of events. Mikaela Shiffrin, 22, took home gold in the giant slalom last night - setting up a big showdown between Shiffrin and skiing legend Lindsey Vonn in the downhill race later this week.
NBA All-Star Weekend is here. The League's best will go head to head in a number of contests, but with injuries plaguing many of the NBA's top players, will people still tune in?
Angela Ruggiero, Olympic gold medalist and CEO and co-founder of Sports Innovation Lab, joins Cheddar live from PyeongChang, South Korea to share her thoughts on the first week of the Olympics. She also discusses the technology she's been seeing at the games.
Amazon surpassed Microsoft in market cap. McDonald's is making its Happy Meals healthier. Washington D.C. reacts to the Florida high school massacre. Plus, we hear from an entrepreneur who started the first studio of its kind in the fitness industry.
The boxing trend is sweeping through the fitness industry. Box + Flow founder Liv Young joins Cheddar to discuss how she's breaking through the cluttered landscape by combining the sport with another popular workout: yoga.
