*By Mike Teich* A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White. "You have to consider yourself compromised," he said. "You’ve already given your data away." Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it. The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights. "It's a great first step," White said. However, “it doesn’t go far enough." Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act). But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans." For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).

Share:
More In Technology
Groupon Co-Founder Starts New Venture
Andrew Mason, Co-Founder of Groupon and CEO of Descript joins Cheddar to discuss the changing landscape within the audio industry. His new venture, Descript, launched on Tuesday and allows people to transcribe audio files within a Word doc.
Not Just Pretty Faces: Models in Tech
CES is just a few short weeks away, and while the tech industry gets ready to show off its most cutting edge innovations, Olya Ischukova is getting ready to put her most tech-savvy models to work there. Ischukova is the CEO of Models in Tech, a talent staffing agency where models are more than just pretty faces.
Elon Musk Unveils First Look At The Falcon Heavy Rocket
SpaceX is one step closer to getting humans to Mars. CEO Elon Musk unveiled photos of the newly-assembled Falcon Heavy Rocket in Cape Canaveral, Florida. Astronomer Phil Plait explains what that means for the modern space race.
Opening Bell: December 19, 2017
Stitch Fix shares plunged after the company's first earnings report and the Senate passes tax reform. We also look a new interstellar object and what Patagonia's move in defiance of the president has meant for sales. Plus our weekly personal finance show "Your Cheddar," presented by Ally.
Betting Against Broadcom
Seeking Alpha Author Ranjit Thomas joins Cheddar to discuss why he's shorting Broadcom. The semiconductor company has a market cap of $108 billion, yet Thomas believes its share price will drop as much as 30 percent.
SoftBank Makes Big Bet on Real Estate Tech
SoftBank is making a big bet on real estate tech. The Japanese telecom giant invested $450 million in Compass, a $2.2 billion real estate company shaking up the industry. Rob Lehman, Chief Revenue Officer at Compass, was with us to discuss what the deal means for the company.
Shira Lazar Talks Troubles Facing Popular App HQ Trivia
HQ Trivia has become one of the most popular gaming apps seemingly overnight, with 680,000 tuning into Sunday night's livestream for a chance to win money. Shira Lazar of "What's Trending" sits down with Alyssa Julya Smith in Los Angeles to analyze some of the recent troubles with the app's founders.
Load More