*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Uber could help you commute to your job in the air by 2020. The innovators behind Uber Elevate discuss when the product will be ready, what to expect from the future of air travel in cities, and just what to expect pricing wise. Spoiler alert: Uber Elevate could be the same price as ordering an Uber X.
Many entrepreneurs are capitalizing on the growing Marijuana market. GreenWave Advisors Founder and Managing Partner Matt Karnes explains the opportunity he sees in this space.
Every major business is trying to compete in the Amazon-driven marketplace, and Petco is doing the same thing with the recent appointment of Brock Weatherby. The digital executive was appointed EVP of Strategic Innovations for the pet brand in April 2017.
One of the key themes at this year's CES is connected car technology. Cheddar's Jon Steinberg speaks with Blackberry Chief Marketing Officer Mark Wilson about how its technology is powering autonomous vehicle technology.
Snap keeps its data very close to its vest according to a report in The Daily Beast. The publication's tech reporter Taylor Lorenz who broke this story explains data she uncovered that suggests Snapchat is much more of a chat app than previously perceived.
WWE announced today at CES that it is partnering with NextVR to offer new immersive experiences.
Mark Moore, Uber Engineering Director of Aviation, and Bell Helicopter's EVP of Technology and Innovation, Michael Thacker, joined Cheddar to break down the new program.
Mark Wilson, CMO of Blackberry, discusses the company's autonomous vehicle models, which are approved for highway use.
This Changes Things: Advice for the executives and leaders of tomorrow, sponsored by American Express OPEN. On Between Bells: the latest from the Consumer Electronics Show, net neutrality's last stand, and more. With Petco, Curiosity, Daily Kos, Popular Science, and more.
It can be hard to keep up with all the new tech announcements coming out of CES in Las Vegas. Popular Science's Rob Verger joins Cheddar with a rundown of the hottest new gadgets from day one.
