*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Alternative search engine DuckDuckGo has been around for 10 years and champions internet privacy and security. The secure search engine does not track users IP addresses nor their search history. Now, DuckDuckGo is out with a new product to keep consumers safe when they travel onto sites outside of the search engine.
Satisfi Labs is a software and tech platform that uses artificial intelligence to help make the customer service experience easier and more tech-enabled. Don White is the CEO and co-founder of Satisfi Labs and he explains how the start-up is changing the entire field of customer relations and customer service.
Acura is relaunching its flagship super car, the NSX, as a hybrid. Jon Ikeda, Vice President of Acura North America, discusses the innovative technology at the heart of the new model, and how the Sundance Film Festival embodies that same innovative spirit.
Hive is a new app that wants to make finding new friends as easy as connecting with old ones. Social media stars Tanner Fox, Casey Simpson, and Shonduras join Cheddar to discuss how they've used the platform to make new connections and speak to their fans.
Fast Company Writer and Producer John Converse Townsend got microchipped back in October 2017. He's now had the smart chip inside his body for three months, and explains the capabilities and opportunity behind this new technology.
Anthony Noto is leaving his post as COO of Twitter to become the CEO of financial technology company, SoFi. BTIG's Managing Director and Analyst Rich Greenfield, and Cheddar Senior Reporter Alex Heath discuss what this means for the future of Twitter.
Don White, CEO and co-founder of Satisfi Labs, says that this bot can transform the customer service landscape.
Social media entrepreneurs Brad and Hailey Devine spoke to Cheddar about their experience as influencers and how brands can benefit from an influencer partnership.
Twitter COO Anthony Noto is leaving the social media company in March for SoFi, a personal finance start-up. Netflix reports huge subscriber growth, adding more than 8 million customers worldwide in Q4. Actors Debra Messing, John Cho, and director Aneesh Chaganty join us from the Sundance Film Festival to talk about their new movie "Search." And Kim Lopdrup, CEO of Red Lobster Seafood Co., talks about the big changes you can expect at its restaurants across the country.
Kim Lopdrup, CEO of Red Lobster Seafood Co., discusses the company's recent expansion into Puerto Rico and the menu revamp being implemented across its restaurants.
