*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
In 2017, reported data breaches hit an all-time high. According to the Identity Theft Resource Center, around 1580 data breaches occurred last year. That is why Token is helping to protect consumers when they make purchases and share information online.
For this week's Keep Reinventing Segment Brought to you by HP, we take a look at how HP is shifting to digitization to drive better sales efficiencies. Jos Brenkel, Global Head of Sales Strategy and Operations at HP, explains how the company is reinventing the sales experience through technology.
Rupert Murdoch is calling out Facebook, saying the social media site should pay publishers a carriage fee for the content on its site, just like cable companies do. Murdoch said Facebook and Google show news sources that are profitable but unreliable. Alex Heath, Senior Reporter with Cheddar, comments on whether we could see Facebook and Google develop a cable-like relationship with publishers.
The European Union fines Qualcomm for allegedly violating antitrust laws. Starbucks and Disney announce pay raises and better employee benefits thanks to savings from the new tax reform bill. We talk to the directors behind the newest Netflix series, "Dirty Money," premiering this Friday, January 26th. And Brett Holts, VP of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit.
Brett Holts, Vice President of Nike Running Footwear, introduces Nike's newest sneaker, the Epic React Flyknit. The new shoe features a brand new foam compound.
Aaron Cole, managing editor at Motor Authority, discusses Tesla's announcement that Elon Musk's performance-based pay plan as CEO will not allow him to receive a paycheck until he delivers on company growth goals.
Amir Orad, CEO of Sisense, and Mark Hopkins, Chief Information Officer at Skullcandy, discuss how business intelligence technology is helping retailers cut down on fraudulent returns.
Mark Hopkins CIO of Skullcandy and Amir Orad, CEO of Sisense, joined Cheddar to speak about how the companies are catching those who are gaming the system.
Anthony Noto is leaving his post as COO of Twitter to become the CEO of financial technology company, SoFi. Attorney General Jeff Sessions and Former FBI Director James Comey reportedly questioned as part of the Russia inquiry by the special counsel. Fast Company Writer and Producer John Converse Townsend got microchipped back in October 2017. This week Vermont became the ninth state to legalize recreational marijuana. It's also the first state to enact this through legislation.
CoinList is an initial coin offering platform that enables token sales. The ICO platform is helping to vet future cryptocurrencies and bring them to market legally.
