*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
2018 is welcoming one of its newest tech unicorns: Snowflake Computing. After raising $263.5 million, the cloud company is fetching a $1.5 billion valuation. Bob Muglia, CEO of Snowflake Computing, a data storage company selling database software that operates in Amazon's cloud, was with us to share why he thinks the unicorn valuation is justified.
Bike-sharing is a tech and transportation trend that is exploding around the world. With a fleet of over 10 million bikes worldwide, Ofo is positioning itself to be a leader in the space. Chris Taylor, Head of Ofo North America, joined us to share the companies strategy to take on the heavy competition.
Web browser Opera recently added protection against Bitcoin mining in its software. Opera's Product Manager Maciej Kocemba explains ways people can protect themselves against these types of hacks.
"Generation Trader" sponsored by E*TRADE explores the most compelling business stories moving the market, while utilizing E*TRADE's innovative trading platform. In this episode we take a look at a big earnings week for the nation's largest airlines. E*TRADE Senior Equity Option Strategist Mary Ryan showcases how to use the company's mobile app to track these market movers.
When you sing along to a soundtrack or hear your favorite jingle you may not understand the history of that sound. A lot goes into bringing music to your ears. Oscar Hoglund, CEO of the music licensing platform Epidemic Sound, joins Cheddar to discuss its expansion to the U.S. and blending video and audio.
VF Hive: We’re joined by the crew at Vanity Fair's Hive to discuss Trump's deteriorating relationship with John Kelly. On Between Bells: USA Gymnastics scandal, Trump in Davos, and Grammy preview. With Billboard, Axios, and more.
VNTANA is leading the industry in creating AR holograms that not only appear life-like, but can also interact. Alyssa Julya Smith went to VNTANA's studios in Los Angeles to see how these holograms really work, and had a chance to interact with them as well.
VNTANA is the leader in Augmented Reality hologram technologies and creates impressive displays for some of the biggest companies out there, including Disney, Pepsi, and Microsoft. Alyssa Julya Smith sits down with co-founder and CEO Ashley Crowder to find out more about their latest technology.
In this week's VF Hive's "Hive Five" Kristen Scholer and Jon Kelly discuss tension in the White House between President Trump and his Chief of Staff John Kelly. Plus, how Amazon CEO Jeff Bezos is handling the search for Amazon HQ2.
Snapchat's VP of Product Tom Conrad is leaving the social media company after two years. Kroger and Alibaba are reportedly discussing a potential partnership. Jason Douglas, reporter for the Wall Street Journal, explains what to make of Donald Trump and Theresa May's press conference at the World Econonic Forum in Davos. Kayak's VP of Marketing David Solomito tells us the top travel trends of 2018.
