*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
It turns out you can teach an old company new tricks. PwC launched a new 'digital fitness app' to help employees test their knowledge of emerging technologies. Tom Puthiyamadam, Digital Global Leader at PwC, was with us to explain why the company is placing such an emphasis on digital fitness.
SAP and Badgley Mischka debuted a first-of-its-kind app, the Badgley Mischka Runway mobile app by SAP, that integrates technology into the designers' Fall 2018 Collection. Alicia Tillman, Global Chief Marketing Officer at SAP, was with us to explain the impact of the innovation for the business of fashion.
Billionaire investor Peter Thiel is leaving Silicon Valley and maybe even the board of Facebook. Amazon officially surpassed Microsoft in market valuation. Congressman Darren Soto (D-FL) joins us from Capitol Hill to share his thoughts on the deadly high school shooting in Parkland, Florida. Plus, we speak to the CEO of Celebrity Cruises and others for our Business of Travel show.
Lisa Lutoff-Perlo, CEO of Celebrity Cruises, discusses the company's partnership with the Malala Fund. The new "Celebrity Edge" ship will debut later this year, and Malala Yousafzai has been named the ship's Godmother.
Lauren Liss, Vice President of U.S. Card at Capital One, discusses the company's latest partnership with Hotels.com. The goal of this partnership is to give consumers more flexibility to earn valuable travel rewards.
Calvin Iverson, Public Relations Manager at TravelPirates, discusses the company's unique way of finding consumers the best travel deals. He also weighs in on how pop culture influenced some of the year's biggest travel trends.
Nina Ruggiero, senior digital editor at Travel + Leisure, shows us some of the trendiest gadgets for travel enthusiasts.
Rory Carroll, publisher of Auto Week, and Todd Lassa, Detroit Bureau Chief for Automobile Magazine, discuss Mercedes's decision to pull out of the 2019 Detroit Auto Show.
Dana Wollman, executive editor at Engadget, discusses the Apple HomePod's bizarre new issue of leaving white rings on wooden furniture. Wollman also talks Skype's security flaw and Huawei's latest problems getting into the U.S. phone market.
Billionaire investor Peter Thiel is leaving Silicon Valley and maybe even the board of Facebook. Amazon officially surpassed Microsoft in market valuation.
