*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Kroger follows Walmart and Dick's Sporting Goods in becoming the third major retailer to impose tighter regulations on gun sales. NBC is cutting back on commercial time to compete with streaming giants like Netflix and Hulu. Hope Hicks, one of President Trump's closest aides, is out as White House communications director. And Congressman John Delaney (D-MD) joins us to discuss the future of artificial intelligence.
Mark Simons, President and CEO of Toshiba Americas, discusses the company's recent shift from the retail sector to a business to business model. Now, Samsung is providing laptops and I.o.T. equipment for various companies.
Hanneke Weitering, staff writer at Space.com, discusses Vodafone Germany teaming up with Nokia to bring a 4G network to the moon. The network will allow astronauts to stream HD video back to Earth on an upcoming mission.
Maureen Farrell, reporter at The Wall Street Journal, and Emily Bary, reporter at MarketWatch, discuss the details of Spotify's public offering. Instead of going the traditional IPO route, the streaming giant will instead do a direct listing on the New York Stock Exchange.
The company filed for a direct listing on Wednesday, already a rarity on Wall Street. But Axios Business Editor Dan Primack points out that, with no investor lock-up period, the stock could see "crazy volatility" right off the bat.
Mark Simons, President of Toshiba Americas, says PCs, phones, and other products will only get thinner and lighter, with an emphasis on connectivity and battery life and wearables.
Kroger and Walmart are raising the minimum age for those buying guns to 21, following in the footsteps of Dick's Sporting Goods. NBC Universal will cut the number of ads it airs in primetime by 20%.
Vero is the hottest new social network in the app store. It claimed the number one spot this week and has been downloaded more than one million times. Taylor Lorenz, Tech Culture Reporter at The Daily Beast was with us to discuss why it has become so popular.
