*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
In Cheddar's interview with Gary Vaynerchuk, the CEO of VaynerMedia talks about the state of advertising, if it is the year of independent agencies, and what type of growth to expect.
Gary Vaynerchuk, CEO of VaynerMedia, joins Cheddar CEO Jon Steinberg from the Cannes Lions International Festival of Creativity to discuss the future of voice technologies like Amazon's Alexa and the Google Home. He says development for the platform is just getting started.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
Google is investing $550 million in Chinese e-commerce giant JD.com. Now, JD.com products will be featured on Google's shopping service. JD.com is China's second largest e-commerce company, just behind Alibaba.
Audi CEO Rupert Stadler was arrested on Monday in Germany. Authorities detained him for fear that he would interfere with the ongoing investigation into Volkswagen over its emissions testing scandal. Volkswagen is the parent company of Audi.
Pressure is mounting on President Trump to end the zero-tolerance immigration policy that's separating children and parents at the border. Mike Allen, executive editor at Axios, weighs in on the controversy.
The game plays "so smoothly" on Nintendo's Switch console, says the eSports commentator and Twitch broadcaster. The Japanese gaming giant made the uber-popular game available on its latest device at E3 this week.
Blockparty wants to stop bots from nabbing all the good seats at your favorite concert and prevent ticket fraud by using blockchain technology to sell tickets, says Shiv Madan, CEO of the ticket-selling start-up.
The technology company has reportedly been developing check-out technology that, much like the Amazon Go store, tracks what shoppers add to their cart and bills them automatically. Microsoft's decision to develop this technology is driven by its ambition to boost its cloud business, says Jeffrey Dastin, the Reuters technology correspondent who first reported the story.
Salesforce has saved a seat at its executive meetings for Einstein, an artificial intelligence-powered robot developed by the cloud computing company.
The cable giant offered $65 billion for the assets of 21st Century Fox and even said it would reimburse more than $1.5 billion of the breakup fee Disney would have to pay if its bid fell through. Daniel Ives of GBH Insights expects Disney to come in with another offer and that a deal will ultimately get done at a price tag even higher than what's currently on the table.
Some child psychologists see young patients struggle with the effects of playing the video game too much. Fortnite's popularity with children lies in its short format and ease of access, says Sara Miller, health editor at Live Science.
