*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
Apple seems to have avoided the fate that sent many tech stocks plunging last week, with its earnings report sending shares to all-time highs and bringing the company oh-so-close to the $1 trillion mark. Mike Murphy, Quartz Reporter, tells Cheddar how the company will eliminate lingering fears of a slowdown on iPhone sales.
These are the headlines you Need2Know.
The tech giant's pricier iPhones and growing services business helped it to beat earnings expectations for the latest quarter, sending shares up on Wednesday. If the stock hits $203.46, it'll become the first $1 trillion market cap company in the U.S.
Sara Hsu, Associate Professor of Economics at SUNY-New Paltz, knows the trade war will affect tech companies in both the United States and China, but it's Chinese firms like Alibaba and Tencent that will be most hit.
The website for spirits enthusiasts wants to be the premier source for all things booze, and since company's founding in 2014, it has advised millennials on what and where to drink, as well as how to mix the latest concoctions. CEO Adam Teeter discusses his plans.
Apple shares rose after-market after the company posted better than expected earnings and revenue for its latest quarter. The company sold fewer of its flagship iPhones but at a higher price, helping revenues top $53 billion. Sales from its services business, which includes its App Store, Apple Music, and iCloud rose 31 percent to $9.5 billion.
After losing $136 billion in market cap in less than a week, Facebook could look to its Instagram Stories platform to boost its slowing ad sales growth and improve its outlook, says Madison Malone Kircher, an associate editor at New York Magazine.
Senator Mark Warner of Virginia is leading the charge against big tech, but he may not accomplish much unless Democrats make major gains in midterm elections, according to Axios reporter David McCabe.
Morgan DeBaun, CEO of Blavity, a platform for black creativity, talks with Cheddar about a recent Series A funding worth about $6.5 million. DeBaun touches on the company's exponential growth and scaling with the help of Google and other digital platforms.
Natori Company's CEO Ken Natori sat down with Cheddar anchors for "Do Better With Cheddar" to discuss fashion retail in the age of Amazon's digital marketplace. Natori tells Cheddar his company has struck a healthy balance with the e-commerce giant.
