*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
After a year of reckoning for big technology, Microsoft President Brad Smith is urging his peers to learn from their mistakes and improve their privacy protections ー and for governments to impose regulations that make sure they follow through. "Change is not easy; it's, in fact, painful. But it can be done. And when it is done, everybody is better in my view," he said.
Cigarette giant Altria said it would spend $1.8 billion for a 45 percent stake in Cronos, the Canadian cannabis producer, signaling a massive bet that the legalization of marijuana will spread as cigarette smoking declines. The announcement follows reports that Altria is also talking to Juul about a stake in the wildly-popular vape brand, which would be another hedge against Altria's core tobacco business, which includes brands like Marlboro and Skoal.
PayPal employees are giving its peers a course in crypto token economics. The company has launched an internal blockchain-based incentive platform for employees, Cheddar has learned. The initiative was built over a period of six months by about 25 people in PayPal's San Jose-based innovation lab and launched in mid-November, according to Michael Todasco, the director of innovation.
New York is now the first city in the country to set a minimum pay rate for drivers working for ride-hailing apps like Uber and Lyft, following a vote on Tuesday by the NYC Taxi and Limousine Commission. Under the new policy, those drivers will make $17.22 per hour. But Aziz Bah, steward of the Independent Drivers Guild, told Cheddar Wednesday it's only the beginning.
Lyft filed for its initial public offering in a confidential registration statement with the Securities and Exchange Commission, it announced in a press release Thursday morning.
The markets rebounded from session lows after news broke the Federal Reserve is considering a new approach to interest rates that could translate to fewer rate hikes in the coming year. The Wall Street Journal reported on Thursday the Fed is considering a "wait-and-see" mentality for monetary policy, after the anticipated December hike that is by and large already priced into the markets.
StoreMe wants to solve travelers' "schlepping problem." The on-demand app allows travelers to search a location, input the number of bags they have, and make a reservation. That way, as travelers are passing through cities, they can enjoy the sights sans luggage. "This service is convenient, on-demand, and it's totally affordable," Peter Korbel told Cheddar Wednesday.
Care to watch the original "Star Wars" trilogy? Don't assume Disney's forthcoming streaming service Disney+ will have it. And while AT&T owns "Friends," it won't be streaming it exclusively on its own OTT platform when it launches in 2019 ー viewers will still be able to binge the series on Netflix. "Star Wars" and "Friends" are just a couple of the confusing licensing arrangements viewers should expect as more media companies push to debut their own streaming services to rival Netflix and Hulu.
In the virtual-reality world, "Mission Impossible" is possible after all. VR start-up Nomadic has partnered with VRWERX and Paramount to create a "tactile" experience for the "Mission Impossible" movie franchise that will allow users to interact physically with the virtual world of the movie.
After Tumblr announced it would pull so-called "adult content" from its platform, a larger-than-expected group of users erupted in protest. According to Shannon Liao, a tech and culture reporter at The Verge, many flocked to the platform "to browse sex-positive blogs and also different kinds of curated porn," in a "safe place."
