Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Americans are expected to spend nearly $24 billion in 2022 for Valentine's Day, and many of those gifts will be in the form of chocolate. John Galloway, interim president of the Americas and CMO of Godiva, joined Cheddar's Opening Bell to discuss what chocolate trends the brand is seeing this year, plus the impact of inflation and supply chain issues on the industry.
Darren Schuringa, Founder & CEO, of ASYMmetric ETFs, talks about the strength of the U.S. consumer and discusses how tension between Russia and Ukraine is impacting the energy market.
Robert Conzo, CEO of The Wealth Alliance, breaks down the major headwinds impacting markets and highlights areas within technology showing potential growth.
Nissan is revving up its commitment to electric vehicles. the Japanese automaker announcing plans to invest $500 million to transform its assembly plant in Mississippi to build two all-new EV models starting in 2025. It's all part of Nissan's goal to have 23 electrified models for the Nissan and Infiniti brands globally by 2030. Ashwani Gupta, Nissan's COO, joined Cheddar's Opening Bell to discuss this announcement and the company's EV goals moving forward.
Blue Apron CEO Linda Findley joined Cheddar News to talk about the meal kit company’s Wellness 360 holistic wellness campaign and previewing Q4 and end of year results to be released next week. "Really the concept here is about holistic wellness and health," Findley said. "So thinking through not just what you're eating, but also mental health and financial health. And so we try to bring lots of tools to people so that they can think about ways to manage that balance."
Cepton made its debut on the Nasdaq under the ticker symbol ‘CPTN’ on Thursday. Jun Pei, the co-founder and CEO, joined Cheddar News to discuss going public and its lidar-based solutions for improving safety in autonomous features in cars. "It's really just a huge benefit in addition to radar and camera, and becomes an entire sensor suite that will bring cars to a higher level, both for safety and autonomy."
