Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Dylan Lemay, CEO and owner of Catch'N Ice Cream, joins Cheddar News to talk about the broader creator digital economy and the art of balancing business and content creation with its first-of-its kind shop experience.
The Fed is meeting this week to decide on its latest interest rate hike, and one of the big questions going into the meeting is what its thinking about inflation.
TikTok CEO Shou Zi Chew is headed to Congress to testify before the House Energy and Commerce Committee to address questions about the social media platform.
Nicci Levy, the founder and CEO of Alchemy 43, joined Cheddar News' Henna Doba on a Walk and Talk to discuss how the company makes cosmetic microtreatments accessible.
