Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
More big-name companies are slated to report earnings next week. Cheddar News dives into what will move markets as key economic data are also set to be released.
OKCupid is teaming up with ChatGPT as it tests an AI-generated questions for matching on its app.
Jeep unveiled a limited edition Wrangler, its most expensive version yet at $115,000.
The impact of inflation continues to burden families on a wide range of issues, such as childcare.
U.S. markets ended the week in the red as investors are figuring out how the Federal Reserve will act on interest rates moving forward. Cheddar News speaks with Steve Sosnick, chief strategist at Interactive Brokers, who breaks down the markets' action.
Jeanine Poggi, editor at Ad Age, joined Cheddar News to discuss the commercials slated to make their marks during the Super Bowl.
Cheddar News dived into its Stock of the Week, which is Uber, which topped estimates for its latest earnings report.
Average babysitting rates are skyrocketing, according to a survey.
Bill Gates called ChatGPT as significant as the internet.
Julia Pollak, chief economist with ZipRecruiter, joined Cheddar News to offer tips on what recruiters are looking for in a job candidate.
