Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Cannabis company Curaleaf has rolled out a series of ads on Twitter, following a high-profile decision by the social media company to permit the federally illegal industry to advertise.
Pinterest launched a new travel hub called "Find Your Routes" to inspire safe travel and highlight black travelers. Cheddar News dives deep into the social media giant's new platform for Black History Month.
More earnings and economic data. Cheddar News takes a peek at next week's Wall Street schedule, including reports from Home Depot, Walmart and Nvidia as well as home sales numbers.
Transit technology company Via raised $110 million in a new round of financing. Clara Fain, chief financial officer of Via, joined Cheddar News to discuss the company's mission to digitize public transit globally.
