Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Mass layoffs continue to still be announced so far this year. Julie Bauke, chief career strategist with The Bauke Group, joined Cheddar News to provide tips on how to look for your next job after being laid off.
A report from financial services website Credit Summit found that 90 percent of Americans say they enjoy receiving gift cards but a staggering $21 billion locked inside them have gone unspent.
This photo provided by the U.S. Air Force shows a Navy F/A-18 Super Hornet in flight, July 17, 2019, after refueling over the Pacific Ocean near the coast of Brisbane, Australia. Boeing announced Thursday, Feb. 23, 2023, that it expects to end production of the F/A-18 Super Hornet fighter jet in late 2025 after a final delivery to the U.S. Navy. (Senior Airman Elora J. Martinez/U.S. Air Force via AP, File)
