Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Target reported on Tuesday a 43% drop in profits and a slight uptick in sales for the holiday quarter, reflecting the discounter's ongoing challenges of cautious consumer spending and its own higher costs.
The largest movie theater chain in the U.S., AMC Theatres, is launching a line of microwave and ready-to-eat popcorn products in a bid to diversify its business.
Elon Musk is back on top of Bloomberg's ranking of the richest people on earth. The billionaire lost his position to Bernard Arnault, who helms French high-fashion conglomerate LVMH, in December of 2022, as Tesla's stock declined significantly amid a broader market downturn.
Dan Geltrude, managing partner with Geltrude & Co., joined Cheddar News to explain federal income tax requirements for college students and when they are obligated to file a return.
Starting March 21, McDonald's will expand its partnership with Krispy Kreme to approximately 160 locations across Louisville, Lexington, and the surrounding area.
