Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
In line with a Biden administration proposal, pharmaceutical giant Eli Lilly is cutting the price of its most commonly prescribed insulins by 70 percent and capping out-of-pocket costs at $35 or less per month.
Demand for mortgage loan applications fell 5.7 percent in the last week of February, according to a survey from the Mortgage Bankers Association (MBA).
A large cross-section of Americans is at risk of falling below the poverty line as the program that provided more than 32 million people with extra SNAP benefits during the pandemic is set to end. Families received at least $95 extra per month to spend on food.
The Black Innovation Alliance is working to empower Black entrepreneurs and recently received a $3 million commitment from UBS to help with resources. Ifeoma Ike, director of policy and movement strategy with the Black Innovation Alliance, joined Cheddar News to explain further the organization's mission.
Shana Sissel, president & CEO of Banrion Capital Management, joined Cheddar News to discuss another down day on the last session of the month in trading as inflation, a restricted monetary policy, and layoffs continue to affect markets.
Americans who get paid bi-weekly, which means twice a month, will see a third check in March. Shon Anderson, chief wealth strategist of Anderson Financial Strategies, joined Cheddar News to provide tips on how to improve your financial position with that extra pay.
