Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Will Sealy, co-founder and CEO of digital student loan consulting firm Summer, joined Cheddar News to discuss the process to obtain the best financial aid package ahead of a new school year.
Brian Jacobsen, senior investment strategist with Allspring Global Investments, joined Cheddar News to discuss Tuesday's trading session as investors await key inflation data that could prompt further action from the Federal Reserve.
Accessible travel startup Wheel the World recently raised $6 million in a pre-Series A funding round. Alvaro Silberstein, CEO and co-founder of Wheel the World, joined Cheddar News to explain his company's mission to help people with disabilities and their families have access to travel.
Last year, the minivan only made up 1.8% of auto sales but more and more people are interested in purchasing the comfortable, multi-seater. Cheddar News looks back at the evolution and history of the minivan.
