Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Young Chang, founder and CEO of A-Sha Noodles, joined Cheddar News to discuss what inspired him to create his new company. "Our whole objective was to keep that nostalgic comfort feeling of the ramen noodle but bring it in a better-for-you method," he said.
Over 140 CEOs sent President Joe Biden and Congressional leaders an open letter on the potential major devastation the economy could face if a debt ceiling agreement isn't reached. Josh Silverman, CEO of Etsy, spoke with Cheddar News to explain his reasoning why he joined in on the letter.
