Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Air New Zealand is asking passengers to weigh themselves before boarding flights in an effort to ensure "the safe and efficient operation of the aircraft."
Jay Woods, chief global strategist with Freedom Capital Markets, joined Cheddar News to discuss what lies ahead as trading kicked off a holiday-shortened week and ahead of a House vote on the debt ceiling deal.
With home sales rising 4.1 percent in April from the month before and 11.8 percent from a year ago, the housing market is still hot. Kirsten Jordan, associate real estate broker for Douglas Elliman, has some tips to help savvy homebuyers get into the market
Microsoft President Brad Smith said on CBS 'Face the Nation' that the benefit of artificial intelligence will be "ubiquitous" but called for more regulations to make sure the technology is developed responsibly.
One company shaking up the startup space is Super.com, which aims to help everyday Americans save money and access credit. Hussein Fazal, CEO and co-founder, joins Cheddar News to break down how the product works.
Disgraced Theranos CEO Elizabeth Holmes is in custody at a Texas prison where she could spend the next 11 years for overseeing a blood-testing hoax that became a parable about greed and hubris in Silicon Valley, according to the Federal Bureau of Prisons.
