Starting a business can be empowering, but marketing to a small group of customers and users can also be challenging. Megan O'Connor, CEO and Co-Founder and Clark, joins This Changes Things to discuss how she shined a light on an underserved market.
Clark is a virtual assistant tool for tutors and helps individuals add a little organization to their business. O'Connor said the most challenging part was actually reaching her potential customers. Since there was nothing like this on the market, a lot of tutors flew under the radar and had no centralized place for resources. O'Connor said her team would send snail mail to potential users, just to get the word out.
Plus, how can you take your gig economy job and turn it into a full-time gig? O'Connor talks about knowing the right time to scale your business. She also suggests starting small and focusing on one vertical at a time. As your company grows you will start to see where your resources are needed.
Irrigation might have saved Jackson's hay, but she and her husband rejected the idea about 10 years ago over the cost: as much as $75,000 for a new well and all the equipment. But now — with an extended drought and another U.S. heat wave this week that will broil her land about an hour northwest of Dallas for days in 100-degree-plus temperatures — Jackson said she is “kind of rethinking.”
Children’s advocacy groups including Fairplay and Common Sense Media are asking the Federal Trade Commission to investigate Google, saying the tech giant serves personalized ads to kids on YouTube despite federal law prohibiting the practice.
U.S. regulators on Wednesday announced a settlement with the company that runs Dollar Tree and Family Dollar aimed at improving worker safety at thousands of the bargain stores across the country.
