*By Madison Alworth*
Coca-Cola announced Friday it will buy the UK coffee chain Costa for a piping $5.1 billion. The deal is Coke's largest acquisition to date.
According to Wall Street Journal reporter Jennifer Maloney, this was a diversification move, and Coke CEO James Quincey's way to make good on his word.
"He wanted to provide beverages to people at any time of day and any occasion," Maloney said Friday in an interview with Cheddar.
The deal marks Coke's first foray into the hot beverage industry. The timing couldn't be better. With the [soda market] (https://www.businessinsider.com/pepsi-ceo-inda-nooyi-predicted-soda-declines-2018-8) continuing to fall, Coca-Cola is looking to add more options to its portfolio. This move is also just the latest in a bubbling trend of soda brands trying to please calorie-conscious consumers. A little over a week ago, [Pepsi](https://cheddar.com/videos/pepsi-adds-sodastream-to-healthy-drinks-lineup) announced its purchase of seltzer machine maker SodaStream.
Costa has a large footprint abroad with 3,800 cafes in the U.K. and a growing presence in China.
That country has been a target of the coffee industry as consumption of the caffeinated beverage continues to soar. Although Chinese consumers traditionally prefer tea, Chinese millennials are adopting java in droves. According to the International Coffee Organization and the U.S. Department of Agriculture, over the past four years coffee imports to China have grown by 16 percent a year compared to 2 percent in the U.S.
According to Maloney, China is Costa's biggest market outside of the UK. Costa has approximately 450 locations in the country and Coke's CEO is focused on that as a new market.
"He sees China as a great opportunity to expand retail locations," Maloney said.
For full interview [click here](https://cheddar.com/videos/coca-cola-cozies-up-to-costa).
Student loan debt continues to be a major concern for tens of millions of Americans who collectively owe about $1.7 trillion. Black college students often take on larger amounts of student debt in order to pay for a higher education. In turn, they are more likely to struggle post-graduation with repaying their debt, creating a racial wealth gap divide. Andre Perry, senior fellow at Brookings Institution joined All Hands to help break down the black student debt crisis.
BTS’ hit single “Butter” tops the zeitgeist again, bumping back up to number one on Billboard’s Hot Trending Chart. The chart tracks what songs people are talking about rather than what they're listening to.
The American Red Cross has declared its first-ever "national blood crisis" in the United States. Since COVID hit the U.S. in March 2020, blood donations have declined by 10 percent. American Red Cross Medical Director, Dr. Baia Lasky joined Cheddar News to discuss the country facing the worst blood shortage in over a decade. Dr. Lasky noted that as much as 40 percent of Americans are eligible to donate blood but only about 4 percent do so. "This is going to be ongoing," she said. "This is not an acute shortage. We really do need the commitment of people to come out and donate and donate again." Appointments to donate can be made by using the Red Cross Donor App, at RedCrossBlood.org, or calling 1-800-RED CROSS (1-800-733-2767).
On this episode of ChedHER: Co-Founder of VC firm CaJE breaks down how she's creating a new era of venture capital and empowering Black women with 'soil' funding to start and grow their businesses; AYO Foods Co-Founder discusses how the brand is bringing West African cuisine to the frozen food industry and building a grocery aisle her daughters can be proud of; Chief Marketing & Customer Experience Officer at Chase Auto talks her experience being a woman of color in the auto industry, and why transportation is so important to financial freedom.
Renée Horne, chief marketing and customer experience officer at Chase Auto, joins ChedHER to discuss her experience being a woman of color in the auto industry and why transportation is so important to financial freedom.
Perteet Spencer, Co-Founder of AYO Foods, joins ChedHER to discuss how the brand is bringing West African cuisine to the frozen food industry and building a grocery aisle her daughters can be proud of.
Crystal Etienne, Founder and CEO of period apparel company Ruby Love and Co-Founder of VC firm CaJE, joins ChedHER to discuss her experience bootstrapping her company to $10 million, and how she's creating a new era of venture capital and empowering Black women with 'soil' funding to start and grow their businesses.
