*By Madison Alworth*
Coca-Cola announced Friday it will buy the UK coffee chain Costa for a piping $5.1 billion. The deal is Coke's largest acquisition to date.
According to Wall Street Journal reporter Jennifer Maloney, this was a diversification move, and Coke CEO James Quincey's way to make good on his word.
"He wanted to provide beverages to people at any time of day and any occasion," Maloney said Friday in an interview with Cheddar.
The deal marks Coke's first foray into the hot beverage industry. The timing couldn't be better. With the [soda market] (https://www.businessinsider.com/pepsi-ceo-inda-nooyi-predicted-soda-declines-2018-8) continuing to fall, Coca-Cola is looking to add more options to its portfolio. This move is also just the latest in a bubbling trend of soda brands trying to please calorie-conscious consumers. A little over a week ago, [Pepsi](https://cheddar.com/videos/pepsi-adds-sodastream-to-healthy-drinks-lineup) announced its purchase of seltzer machine maker SodaStream.
Costa has a large footprint abroad with 3,800 cafes in the U.K. and a growing presence in China.
That country has been a target of the coffee industry as consumption of the caffeinated beverage continues to soar. Although Chinese consumers traditionally prefer tea, Chinese millennials are adopting java in droves. According to the International Coffee Organization and the U.S. Department of Agriculture, over the past four years coffee imports to China have grown by 16 percent a year compared to 2 percent in the U.S.
According to Maloney, China is Costa's biggest market outside of the UK. Costa has approximately 450 locations in the country and Coke's CEO is focused on that as a new market.
"He sees China as a great opportunity to expand retail locations," Maloney said.
For full interview [click here](https://cheddar.com/videos/coca-cola-cozies-up-to-costa).
Over the years we have heard a number of ways people can invest. However, have you thought about how you could invest in sneakers? Well, one platform says you can do that and more.RARE is an investment platform for sneakers that allows users to easily invest in the sneaker culture by giving them the opportunity to buy and trade shares of rare shoes and letting users own some of the most sought-after kicks at a fractional level. Rare says the goal is to empower the communities who made sneakers what they are today and give everyone a piece of the pie. CEO of RARES, Gerome Sapp, joined Cheddar to discuss more.
In 2022, the FAA has received 323 reports of unruly passengers so far. Soon, flying could soon be limited to cooperative passengers only. Delta Airlines has asked the Department of Justice to put unruly travelers on a 'no-fly' list. Bryan Del Monte, president of the Aviation Agency, joins Cheddar News to discuss.
New York City’s tourism industry has seen a bumpy recovery from the pandemic, as the omicron surge delivers yet another blow to one of the world’s top tourist destinations. The arts and entertainment sector has been one of the hardest hit, with Broadway shows canceling performances once again after an industry-wide shutdown. Chris Heywood, executive vice president of global communications at NYC & Company, joined Cheddar's Fast Forward to talk about why he's confident the theater district - and the rest of the city - will eventually return to its pre-pandemic glory.
More than 70 religious leaders have come together to sign a letter to urge Mark Zuckerberg and Meta to halt plans for Instagram for Kids. The signers claim that this new platform, currently on pause, could cause spiritual harm to young people. Lucy Kidwell, the screen-free week coordinator for the nonprofit that organized the letter, Fairplay, joined Cheddar News to discuss the issue on Safer Internet Day. "It's not necessarily the content, even, that's on these platforms, but more the structure of the app itself," she said. "It's all focused on comparison, promoting yourself, putting forward this image of perfection and this beautiful life that's really harmful to kids who can't really separate what's real and what's fake and who may not be emotionally mature enough to handle something so complicated."
Amazon warehouse workers in Alabama are set to begin voting to unionize for a second time after workers at the facility in the town of Bessemer overwhelmingly voted against forming a union during an election early last year; but in November, the National Labor Relations Board overturned the vote, upholding a union challenge of the results which argued that Amazon undermined the conditions for a fair election. Another round of ballots will now be mailed out to works at the warehouse for a so-called re-run election. Director of Labor and Employment Studies at San Francisco State University John Logan and National Field Director for Our Revolution Mike Oles joined Cheddar News' Closing Bell to discuss.
David Daley, author of the book 'Unrigged: How Americans Are Battling Back to Save Democracy,' joins Cheddar News to discuss redistricting battles taking place across the U.S.
Neil Young urged Spotify employees to leave their jobs in his latest salvo against the platform and its CEO Daniel Ek for hosting "The Joe Rogan Experience." The call for resignations also came after a video compilation of Rogan using the n-word on his podcast was made public.
