Fitness company ClassPass is launching ClassPass Live, a high intensity interval training (HIIT) class bundle. The move is an effort both to reach new clients, and to make the experience more convenient for existing subscribers. CEO Fritz Lanman told Cheddar that the company is trying to bring gym-like experiences into people’s homes via livestreamed classes.
“We are trying to capture the magic of the offline workout experience, of it being immersive, it being a shared experience, it being accountable,” Lanman said. “And brought that into an at-home package that you don’t have to pay $2,000 to get started with.”
Classpass, which recently raised $70 million in a series C funding, is one of many fitness companies that are moving into the at-home workout space. Cycling Studios Peloton and FlyWheel Anywhere recently launched bikes with digital screens that offer livestreamed classes. Both studio bikes retailed at upwards of $1,000, and both offered livestreamed class packages for a $39-a-month subscription.
The executive says the service will cost existing ClassPass subscribers $10, while new subscribers will be charged $15. The service rolls out in early 2018, and the equipment-free classes only require a heart-rate monitor, provided by ClassPass, and presumably an internet-enabled device. Lanman says at-home classes will feature a leader board where exercisers can compete.
“We ship you a starter-kit that comes with a [Google] Chromecast, so you can plug it to your TV, and a heart-rate monitor,” he said.
Much like all the upheaval shaking the world, the huge swings rocking Wall Street may feel far from normal. But, for investing at least, this is normal.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
