CEO of A.I.-Driven Insurance Start-Up Lemonade Says Mockery Is the Highest Form of Flattery
*By Conor White*
Lemonade, the insurance startup that uses A.I. and chatbots to pay claims within seconds, saw exponential growth in the U.S. in 2018, but the company is setting its sights on Europe for its next phase of expansion.
"We've decided that if people in Berlin, and Tokyo, and New York are using Spotify ($SPOT), and Netflix ($NFLX), and Uber, why not Lemonade?" CEO and co-founder Daniel Schreiber asked in an interview on Cheddar.
The burgeoning company's tech-driven approach has caught the attention of some of its more traditional competitors. That includes State Farm, which [released an ad in October](https://youtu.be/KIWfc9aI1YI) poking fun at artificial intelligence and robots, a not-so-thinly veiled dig at the startup. But Schreiber said he didn't mind the mockery.
"We found it remarkable that ... the largest insurance company in the nation, that \[is\] a thousand times bigger than Lemonade, would spend millions of dollars taking us on," Schreiber said. "I really found that interesting and deeply flattering honestly."
The company even took the unusual step of paying to promote the ad online.
"They're mocking us," Schreiber explained, "but I really think it's a bit of a boomerang that comes back and hurts them much more than it hurts us."
The CEO highlighted some of Lemonade's 2018 accomplishments, including $57 million in sales and increasing the number of homes it insures by more than 300,000.
But Schreiber said he is proudest of his company's reputation with customers.
"You go now to any of the consumer ratings sites, and you'll find that USAA and Lemonade compete for the number one spot in terms of customer satisfaction," he said.
"Growing fast is fabulous," he said, "but if you do it at the expense of customer satisfaction, that's a price not worth paying."
For full interview [click here](https://cheddar.com/videos/lemonade-insurance-plans-european-expansion).
Atomic bills itself as an investing API that allows fintechs and banks to easily integrate investing into their products by bringing the power of investing to everyone, with no account minimums. In November, the company announced its launch along with a $25 million Series A funding round. David Dindi, co-founder and CEO of Atomic, joins Cheddar News' Closing Bell to discuss.
Apple is set to unveil a new fleet of tech and services at its Peek Performance event on Tuesday. Luke Miani, a content creator, joined Cheddar News to discuss what might be expected to get unveiled, from mid-range Mac desktops to 5G service for the iPhone SE. "As 5G becomes more available and these products continue to be used, these are the types of features that consumers really need to see going forward," he said.
Americans continue to feel the pain at the pump as a result of Russia’s invasion of Ukraine. Patrick DeHaan, head of petroleum analysis at GasBuddy, joined Cheddar News to discuss how prices are being affected by the war and how much worse it could potentially get for drivers. "It's obviously a fluid situation. In one field today, I might feel differently in a half hour. But for now, I think we could see the national average realistically go somewhere into the mid $4 range, maybe $4.40 to $4.65 based on what we're seeing," he said.
Verizon recently unveiled its new streaming hub management service called +Play to help its users bundle their myriad streaming platforms in one place. Manon Brouillette, CEO of Verizon Consumer Group, joined Cheddar News to explain the new portal. "There is a proliferation of subscription models with any type of industry, and when we asked our customers, we realized that there was a pain point there. They were losing track of how many subscription services they were paying every month," she said.
Retailer Kohl's revealed a changeup to its business model on its investor day with plans to open 100 small format shops over the next four years and a push to bring its Sephora brand annual sales up to $2 billion — all this while facing activist investor pressure to sell the business outright. Jill Timm, Kohl's CFO, joined Cheddar to discuss the latest direction the department store chain intends to take after its latest earnings report and while navigating the calls for new ownership. "We found that we can open a hundred stores to ensure that we're reaching more customers in smaller markets," Timm said after testing the expansion plan. "We actually expect this to be a $500 million sales opportunity, and we're targeting to return over 15 percent from this investment." She also noted the company's optimism about Sephora's future growth in the next three-and-a-half years.
Bobby Berk, designer, author, and star of Netflix's "Queer Eye," joined Cheddar News to talk about his new partnership with Lowe's Hometowns, a program to help projects across the nation over five years and with $100 million in funding to give aid to selected communities. Bobby Berk nominated “My Friend’s Place”, a shelter for homeless LGBTQ teens in Los Angeles. "I was homeless when I was a teen. I left home because I had to come out, and to be able to give back to these people who are going through the same things that I went through, it just means so much," he said.
Gasoline prices are pushing even farther above $4 a gallon, the highest price that American motorists have faced since July 2008, as calls grow to ban imports of Russian oil.
