Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults

Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.

More In Business

The 2024 Election Will Impact the Economy – But Not the Way You Think

While most of the focus is on the presidential race, it's Congress that really matters when it comes to market impact, this economist says.

Equinox & Function Health: Pioneering the Future of Wellness

The health and wellness industry is booming, expected to hit $14 trillion by 2032. Equinox teamed up with Function Health to revolutionize health optimization.

Big Business This Week: Is China’s Economy on the Ropes?

Abercrombie is back...but never fear Millennials, you don't have to wear low-rise jeans.

Will Mr. Musk Go to Washington? Joining Trump Could Make Trouble for X

CEO of tastytrade Scott Sheridan weighs in on the possibility of Elon Musk joining Trump’s administration, plus the DOJ’s suit against Ticketmaster.

Teeing Up Change: The 14-Year-Old CEO Revolutionizing Girls' Golf Apparel

Featherie, a line of sustainable and functional golf wear for girls, fills a void in the market, catering to the increasing number of female junior golfers.

The Economic ‘Pain’ Fed Chief Jerome Powell Warned About Is Here

Data shows the economy grew less than expected in the first three months of the year, as consumers became more price conscious and spent less.

Will Live Nation and Ticketmaster Actually Be Broken Up?

The CEO of LiveOne, Rob Ellin, discusses the DOJ's lawsuit against Live Nation and Ticketmaster, how will if affect you and the future of live events. Watch!

The Future of Ether ETFs After That SEC Ruling

CoinShares CEO, Jean-Marie Mognetti, joins Cheddar to discuss what's next for ether ETFs and other cryptocurrency after the SEC surprise ruling.

The Trending, Fastest-Growing Summer Destinations Will Surprise You

From the Vegas strip to breathtaking national parks, we’re obsessed.

Nvidia's Blockbuster Run Is Just Getting Started

Nvidia did a record $26 billion in sales in the latest quarter. And get ready for the stock to keep climbing, because the A.I. boom is just getting started.

Load More