Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults

Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.

More In Business

The Fed Could Still Cut Rates in 2024 – Despite Those Jobs Numbers

The U.S. economy added 272,000 jobs in May, far more than expected. But that number doesn't tell the whole story. Interest rate cuts could still be on the way.

Tight On Cash? How To Get Your Paycheck Early

Earnin CMO joins Cheddar to discuss the company's business model and how it allows workers to gain access to their paychecks before payday. Watch!

May Jobs Report Predicts Booming Summer Job Market for Teens & Grads

The May 2024 Jobs Report predicts a strong summer job market, supported by a resilient labor market, rising job postings, and low jobless claims.

Big Business This Week: Trillion-Dollar Chips and Billion-Dollar Dunks

The AI boom is heating up worldwide competition, the NBA is cashing in, and short-selling is (surprise!) risky. Plus, who are this week's Usual Suspects?

AI ‘gold rush’ for Chatbot Data Could Run Out of Human-Written Text

AI systems like ChatGPT could soon run out of what keeps making them smarter — the tens of trillions of words that people have written.

Jeep CEO Talks EV Ambitions, Introduces New Wagoneer S

Jeep CEO Antonio Filosa unveils the company's first new, all electric Wagoneer S and talks how the brand is taking on Tesla.

The #1 Skill You Need To Know About A.I.

A.I. Reporter at The Verge, Kylie Robison, joins Cheddar to discuss everything you need to know about artificial intelligence, from Nvidia to Musk and OpenAI.

Stop Worrying About Your Kids. They’re Fine. Just use Life360.

How much is too much when monitoring kids? Life360, now a publicly traded company, is at the center of this surveillance debate.

Looking for a New Job? You'd Better Learn How to Use A.I.

While the job market is stable right now, if you're on the lookout for a new position, you can use technology to your advantage.

We Put Together a Paris Olympics Trip Absolutely NO ONE Can Afford

...but we can dream, right?

Load More