Broadway posters hang outside the Richard Rodgers Theatre during Covid-19 lockdown in New York on May 13, 2020. Many Broadway productions are scrambling to resume ticket sales to welcome theater-goers this fall after city and state leaders have green-lit a reopening of the Great White Way at full capacity. Gov. Andrew Cuomo said Broadway theaters can reopen Sept. 14 and will be allowed to decide their own entry requirements. (Photo by Evan Agostini/Invision/AP, File)
By Mark Kennedy
Many Broadway productions are scrambling to resume ticket sales in the coming days to welcome theater-goers this fall after city and state leaders have green-lit a reopening of the Great White Way at full capacity by mid-September.
“We remain cautiously optimistic about Broadway’s ability to resume performances this fall and are happy that fans can start buying tickets again,” Charlotte St. Martin, president of the Broadway League, said in a statement Wednesday.
New York Gov. Andrew Cuomo said Broadway theaters can reopen Sept. 14 and will be allowed to decide their own entry requirements, like whether people must prove they've been vaccinated to attend a show. Selling tickets will allow theaters to gauge interest before stages open, said Robert Mujica, Cuomo’s budget director.
"Phantom of the Opera,” Broadway's longest-running show, announced Wednesday it would resume performances on Oct. 22, with tickets going on sale Friday. More shows are expected to circle return dates in the coming weeks.
Actors’ Equity Association, the national labor union representing more than 51,000 actors and stage managers in live theater, said the news meant the theater community is “one step closer to the safe reopening" of Broadway.
“We look forward to continuing our conversations with the Broadway League about a safe reopening and know that soon the time will come when members can go back to doing what they do best, creating world-class theater,” said Mary McColl, executive director of Actors’ Equity.
The Broadway that reopens will look different. In May, the big budget Disney musical “Frozen” decided not to reopen when Broadway theaters restart, marking the first time an established show had been felled by the coronavirus pandemic. Producers of “Mean Girls” also decided not to restart.
But there will be new shows, including Antoinette Chinonye Nwandu’s “Pass Over” that is slated to reopen the August Wilson Theatre, the same venue “Mean Girls” has vacated. And a Shubert theater has been promised for playwright Keenan Scott II’s play “Thoughts of a Colored Man.”
The lifting of all capacity restrictions has long been considered by the industry as crucial to any reopening plan since Broadway economics demand full venue capacity. Some off-Broadway shows have already reopened with limited capacity.
All city theaters abruptly closed on March 12, 2020, knocking out all shows, including 16 that were still scheduled to open.
Some scheduled spring 2020 shows — like a musical about Michael Jackson and a revival of Neil Simon’s “Plaza Suite” starring Matthew Broderick and Sarah Jessica Parker — pushed their productions to 2021. But others abandoned their plans, including “Hangmen” and a revival of Edward Albee’s “Who’s Afraid of Virginia Woolf?”
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On this episode of Cheddar Reveals, Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, breaks down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics; Adi Kunalic, President of Opendorse, discusses the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential; Cheddar gets a look at Curiosity Stream's 'Predicting a Pro'.
Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, joins Cheddar Reveals to break down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics.
Adi Kunalic, President of Opendorse, joins Cheddar Reveals to discuss the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential.
Jason Chinnock, CEO of Ducati North America, discusses ways demand has changed over the last year and what supplying race bikes for the MotoE World Cup series means for Ducati's future.
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Logitech posted better-than-expected earnings in its third quarter, reporting sales of $1.63 billion dollars, down 2% from the year ago quarter, but well ahead of the Wall Street consensus of $1.48 billion dollars. The PC and gaming peripherals company also raised its annual guidance for both sales and profitability. Bracken Darrell, Logitech CEO, joined Cheddar to break down his reaction to the results, how the pandemic played a role in its growth, and where he wants to take the company next.
