Underrepresentation of women in key media roles has been a consistent theme throughout the years. The discrepancy has been even more pronounced among minorities. Brande Victorian, Managing Editor at Madamnoire, and Robyn Moreno, Co-President at Latina Media Ventures join us on Cheddar to discuss diversity in media.
Victorian chats about the biggest challenges of being part of a minority-run publication. Victorian said a big challenge is advertising. Competition is stiff, and they don't typically have the same funding as large corporations such as Vice and Complex.
Moreno weighed in by saying minority work has never been more important due to the current political climate.
Latinos made up just 3% of speaking roles in the top 100 films in 2016, despite making up about 26% of the U.S. population. Moreno said Latinos are holding up the movie industry. She said 1 in 4 movie tickets are bought by Latinos. Not only isn't it insulting, she said, but it's also bad business.
Barbara Doran, CEO and Chief Investment Officer at BD8 Capital Partners, joined Wake Up With Cheddar's Brad Smith to break down results from Nike and talk broader market movement, as major indexes look poised to rebound.
Despite the pandemic and the home workout revolution, many brick and mortar fitness companies have been able to stay afloat. Some even increased their membership during the pandemic, including Crunch Fitness. The Crunch franchise is celebrating 128% growth from pre-COVID membership levels as its 400th club enters pre-sale. Ben Midgley, CEO of Crunch Franchise, joined Cheddar to discuss how the company has been able to succeed during this time.
The pandemic prompted a shift toward personalized at-home workouts, and made health and wellness even more of a priority. In the early months of the pandemic, sales for fitness equipment, shoes and apparel skyrocketed as people adapted to working out in the solitude of their own homes. Even as gyms have reopened, some of these trends have stuck around. Jillian Michaels, personal trainer and creator of The Fitness App by Jillian Michaels, joined Cheddar to discuss the home workout revolution and give her advice on how to stick to your 2022 fitness goals.
Dr. Bayo Curry-Winchell, Regional Clinical Director at Carbon Health and Member of the Governors Medical Advisory team in Nevada joins Cheddar News to discuss the Omicron Covid variant amid the holiday travel season.
Carlo and Baker preview President Biden's address to the nation as Omicron becomes the new dominant Covid strain. Plus, Trump gets booed for getting his booster and the White House gets a new puppy.
