Beyoncé's Choreographer JaQuel Knight Explains How "Beychella" Came to Be
Creating Beyoncé's internet-stopping Coachella performance required the utmost secrecy and lots of coordination, said the singer's longtime collaborator and creative director, JaQuel Knight.
"It's so much work that goes into it, from working with all the different departments, it's lighting, it's wardrobe, it's choreography, it's content, it's secrets, and keeping it on the hush." said Knight in an interview Tuesday on Cheddar. "So much time prepping in our small black hole, it felt like I was giving birth Saturday night to a baby that we had been creating for a long time now."
Knight, 28, has worked closely with Beyoncé for years: He led the team that put together her Coachella performance, which fans have dubbed Beychella, and he was the creative director and choreographer for her iconic 2008 ["Single Ladies"](https://www.youtube.com/watch?v=4m1EFMoRFvY) video. He also choreographed her two Super Bowl performances.
He started out as a dancer before becoming a choreographer, and said that some of the artists with whom he works are more involved than others in different aspects of the performance.
"You have artists that are more involved and it's like, 'OK what's next?' and 'how can we do this and this a little bit more?'" he said. "And then you have people that are like, 'great, let's do this.'"
Knight was named one of [Forbes' 30 Under 30](https://www.forbes.com/profile/jaquel-knight/?list=30under30-music) and is the first choreographer to be included on the list.
"Forbes was a big thing that I was going after this past year, just because it solidifies me not only as a creative, but as a businessman," said Knight.
He is now hard at work on Beyoncé and Jay-Z's "On The Run II" tour, which is scheduled for the summer.
For full interview, [click here](https://cheddar.com/videos/jaquel-knight-shares-behind-the-scenes-secrets-from-beyonces-coachella-performance).
Ann Mukherjee, the chairman and CEO of Pernod Ricard North America, joined Cheddar News to talk about Absolut Vodka’s decade-long partnership with the music festival Coachella. Perno Ricard's vodka brand has built the virtual world Absolutland in the Decentraland metaverse for users to explore. "We actually have a vending machine where you can actually purchase the cocktails that will be delivered right to your home," she said. The brand will also be featuring festival headliner Swedish House Mafia.
The tax deadline in the U.S. is on April 18 this year, and some filers may still not be able to complete their return by then. Cheddar has partnered with Jackson Hewitt to let you know what you can do should you blow the deadline.
Seth MacFarlane's foul-mouthed talking teddy bear is headed to Peacock, this time as a series. The show will be a prequel to the feature film "Ted," which is the highest-grossing original R-rated movie of all time.
Digitally native stores like Allbirds and Everlane are beginning to target the suburbs as they look to expand their physical retail locations. It comes as reports show that a large portion of shoppers prefer to make their purchases in store. A new Deloitte report shows that 55 percent of shoppers who began their product search online, ended up making their purchase in store. Nikki Baird, VP of Strategy at Aptos, joined Cheddar's Opening Bell to discuss.
A fertilizer shortage made worse from the Russia-Ukraine war is reigniting the conversation over sustainable agriculture. With the costs of fertilizer rising, weaning off of synthetic fertilizer may be a good option for farmers trying to keep costs low, while keeping crop margins high. But, Damian Mason, farm owner, agricultural economist and author of "Food Fear," says it's not that simple. Mason joined Cheddar's Opening Bell to explain the challenges of greener practices.
Americans racked up the most monthly consumer debt in over a decade in February. According to a report from the Fed, consumer debt rose by nearly $42 billion, an annual increase of roughly 11%, far outpacing expectations. Rebecca Walser, President of Walser Wealth Management. Rebecca, joined Cheddar's Opening Bell to break down this data, and discuss how this could impact the consumer moving forward.
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
Catching you up on what you need to know on Apr 14, 2022, with the U.S. sending $800M to Ukraine, updates on the subway shooting in Brooklyn, Gov. Abbott putting a pause on his southern border truck inspections, migrants being bused from Texas to Washington, DC, the travel mask mandate extending until May 3, and more.
