Beyoncé's Choreographer JaQuel Knight Explains How "Beychella" Came to Be
Creating Beyoncé's internet-stopping Coachella performance required the utmost secrecy and lots of coordination, said the singer's longtime collaborator and creative director, JaQuel Knight.
"It's so much work that goes into it, from working with all the different departments, it's lighting, it's wardrobe, it's choreography, it's content, it's secrets, and keeping it on the hush." said Knight in an interview Tuesday on Cheddar. "So much time prepping in our small black hole, it felt like I was giving birth Saturday night to a baby that we had been creating for a long time now."
Knight, 28, has worked closely with Beyoncé for years: He led the team that put together her Coachella performance, which fans have dubbed Beychella, and he was the creative director and choreographer for her iconic 2008 ["Single Ladies"](https://www.youtube.com/watch?v=4m1EFMoRFvY) video. He also choreographed her two Super Bowl performances.
He started out as a dancer before becoming a choreographer, and said that some of the artists with whom he works are more involved than others in different aspects of the performance.
"You have artists that are more involved and it's like, 'OK what's next?' and 'how can we do this and this a little bit more?'" he said. "And then you have people that are like, 'great, let's do this.'"
Knight was named one of [Forbes' 30 Under 30](https://www.forbes.com/profile/jaquel-knight/?list=30under30-music) and is the first choreographer to be included on the list.
"Forbes was a big thing that I was going after this past year, just because it solidifies me not only as a creative, but as a businessman," said Knight.
He is now hard at work on Beyoncé and Jay-Z's "On The Run II" tour, which is scheduled for the summer.
For full interview, [click here](https://cheddar.com/videos/jaquel-knight-shares-behind-the-scenes-secrets-from-beyonces-coachella-performance).
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On this episode of ChedHER: Co-Founder of VC firm CaJE breaks down how she's creating a new era of venture capital and empowering Black women with 'soil' funding to start and grow their businesses; AYO Foods Co-Founder discusses how the brand is bringing West African cuisine to the frozen food industry and building a grocery aisle her daughters can be proud of; Chief Marketing & Customer Experience Officer at Chase Auto talks her experience being a woman of color in the auto industry, and why transportation is so important to financial freedom.
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Perteet Spencer, Co-Founder of AYO Foods, joins ChedHER to discuss how the brand is bringing West African cuisine to the frozen food industry and building a grocery aisle her daughters can be proud of.
Crystal Etienne, Founder and CEO of period apparel company Ruby Love and Co-Founder of VC firm CaJE, joins ChedHER to discuss her experience bootstrapping her company to $10 million, and how she's creating a new era of venture capital and empowering Black women with 'soil' funding to start and grow their businesses.