Creating Beyoncé's internet-stopping Coachella performance required the utmost secrecy and lots of coordination, said the singer's longtime collaborator and creative director, JaQuel Knight. "It's so much work that goes into it, from working with all the different departments, it's lighting, it's wardrobe, it's choreography, it's content, it's secrets, and keeping it on the hush." said Knight in an interview Tuesday on Cheddar. "So much time prepping in our small black hole, it felt like I was giving birth Saturday night to a baby that we had been creating for a long time now." Knight, 28, has worked closely with Beyoncé for years: He led the team that put together her Coachella performance, which fans have dubbed Beychella, and he was the creative director and choreographer for her iconic 2008 ["Single Ladies"](https://www.youtube.com/watch?v=4m1EFMoRFvY) video. He also choreographed her two Super Bowl performances. He started out as a dancer before becoming a choreographer, and said that some of the artists with whom he works are more involved than others in different aspects of the performance. "You have artists that are more involved and it's like, 'OK what's next?' and 'how can we do this and this a little bit more?'" he said. "And then you have people that are like, 'great, let's do this.'" Knight was named one of [Forbes' 30 Under 30](https://www.forbes.com/profile/jaquel-knight/?list=30under30-music) and is the first choreographer to be included on the list. "Forbes was a big thing that I was going after this past year, just because it solidifies me not only as a creative, but as a businessman," said Knight. He is now hard at work on Beyoncé and Jay-Z's "On The Run II" tour, which is scheduled for the summer. For full interview, [click here](https://cheddar.com/videos/jaquel-knight-shares-behind-the-scenes-secrets-from-beyonces-coachella-performance).

Share:
More In Culture
Bamboo-Based Paper Products Startup on a Mission to End Deforestation Raises $5 Million
Bamboo-based toilet paper company Cloud Paper raised $5 million in a recent funding round. Its product is a bamboo-based alternative to traditional toilet paper made from trees, and its mission is to end the deforestation caused by traditional paper products. Cloud Paper says the raise will allow it to make significant investments in its supply chain, product development, and hiring. Ryan Fritsch, a co-founder of Cloud Paper, joined Cheddar News' Closing Bell to discuss.
Uplifting Women Entrepreneurs
Thelma Ferguson, Managing Director & Northeast Segment Head at JPMorgan Chase Commercial Banking, joins ChedHER to discuss the upcoming Women Presidents Organization's "50 Fastest-Growing Women-Owned/Led Companies" ranking, and what kind of impact women entrepreneurs have on the overall economy.
Connecting Women and Non-Binary Creators to Brands; Platform to Preserve History and Your Memories
On this episode of ChedHER: Artifcts Co-Founder breaks down how she's creating a platform to preserve the history of your belongings; The Luupe CEO explains how her platform bridges the gap between diverse creators and brands; Managing Director & Northeast Segment Head at JPMorgan Chase Commercial Banking discusses the upcoming Women Presidents Organization's "50 Fastest-Growing Women-Owned/Led Companies" ranking.
Ads During NFL's Big Game Look Toward The Future
While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
Load More