Can a car with a base price of $215,000 ー just about the same price of the average home in the U.S. ー be considered a "starter sedan"? If it's a Bentley, maybe.

The British luxury automaker, a subsidiary of Volkswagen, is celebrating its 100th year with an update to its Flying Spur model, which recently debuted among the world's rich and famous in Monte Carlo. Back in the U.S., Bentley Motors CEO Christophe Georges is thinking about the future of the iconic motor company.

Georges told Cheddar that going electric is "essential" to the company's future. As part of the anniversary celebrations, Bentley is showing off a new prototype for its first all-electric sedan, dubbed the EXP 100. Georges said the first fully electric Bentley will be in showrooms by 2025, with plug-in hybrid models arriving in 2023. That's a pivot, of sort, from Bentley, which has been slow to adopt electrification given its high-end customer base that demands performance and is not so concerned with the cost of gas.

As a British company, thought, there is a more pressing issue at hand for Georges: Brexit. He said Bentley, like other UK-based firms, has worked diligently to prepare for all scenarios, including "the worst possible case, which would be a no-deal Brexit." Bentley has built a new warehouse that Georges said will help it maintain its supply chain even in the event of a "crash out," which seems less likely now that a tentative deal has been reached.

Georges also said that the trade war between the U.S. and China has not impacted Bentley's operations, and indeed the company's growth in China has been "substantial," with 1 in 5 luxury cars on Chinese roads now carrying the iconic Bentley hood emblem, he said.

Share:
More In Business
Is U.S. Restaurants’ Breakfast Boom Contributing to High Egg Prices?
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
Trump Administration Shutters Consumer Protection Agency
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Load More