Mattel is putting a fresh spin on the Barney franchise. The toy company is planning to revitalize the famous purple dinosaur with a new presence across television, film, YouTube, and kids' products such as toys, books, and clothes.
The company said the Barney relaunch is the latest example of Mattel mining "the incredible depth and breadth of its IP portfolio to relaunch heritage franchises. The Masters of the Universe franchise, popular in the 1980s, recently got a similar treatment.
While Barney will be updated for a new generation of kids, Mattel is also catering to older fans with a line of adult products that feature the classic version of the character.
“We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences," said Josh Silverman, chief franchise officer at Mattel, in a press release.
The relaunch will kick off with a new animated series set to air in 2024.
“In creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it,” said Fred Soulie, SVP and general manager of Mattel Television.
“With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big. We think that parents, many of whom will fondly remember the original Barney from their own childhoods, will love the show, too.”
You may soon be able to charge your car while driving. Cheddar News explains.
The holiday season is underway and it's a good time to put your Christmas tree up if you haven't already. But making your home festive can be costly. Cameron Forbes, founder of Forbes Functions, joined Cheddar News to provide tips for decorating on a dime.
Google is moving forward with its previously-announced plan to delete inactive accounts and all associated data.
Federal regulators are investigating Chevrolet Volt hybrid cars after some drivers reported issues including sudden power loss and failure to restart.
Fed Chair Jerome Powell weighed in on interest rates, some of Tesla's cybertrucks have been delivered, Apple and Paramount have reportedly discussed bundling their streaming services together and Panera Bread has reportedly filed to go public.
Accounting firm PWC is facing a $7 million fine from U.S. regulators.
Build-A-Bear Workshop has been one of the most recognizable and beloved toy brands in the world since opening in 1997. Sharon Price John, CEO of Build-A-Bear Workshop, spoke with Cheddar News about its plans for the holiday season this year as well as the company's first animated feature film.
Pfizer will stop the development of its twice-daily weight loss pill due to adverse side effects.
Stocks were generally flat after the opening bell on Friday ahead of Federal Reserve Chair Jerome Powell's comments in a speech at Spelman College later. Investors are growing optimistic that the central bank is done raising rates and may start cutting next year.
Holiday shopping on a budget.
