Left behind by studios focused on big-budget tentpoles, independent films were looking for a champion. Hanny Patel, VP of Video Marketing at AT&T Entertainment Group, joined us from the Sundance Film Festival to discuss how she's creating a new market for emerging filmmakers. AT&T's DIRECTV created a new window for emerging filmmakers to have a voice. Patel shared how she created the DIRECTV CINEMA Exclusive Premieres program, securing the acquisition of over 65 films that premiered exclusively on DIRECTV. Patel’s goal was to help films whose budget that are less than $10 million, and add value to their customer experience by bringing them something new that they can’t get anywhere else.

Share:
More In Business
Stocks Close Higher on Friday But Ends Week in the Red
U.S. markets ended the week in the red as investors are figuring out how the Federal Reserve will act on interest rates moving forward. Cheddar News speaks with Steve Sosnick, chief strategist at Interactive Brokers, who breaks down the markets' action.
Stock Of The Week: Uber
Cheddar News dived into its Stock of the Week, which is Uber, which topped estimates for its latest earnings report.
Top Tips to Land Your Dream Job
Julia Pollak, chief economist with ZipRecruiter, joined Cheddar News to offer tips on what recruiters are looking for in a job candidate.
Load More