Left behind by studios focused on big-budget tentpoles, independent films were looking for a champion. Hanny Patel, VP of Video Marketing at AT&T Entertainment Group, joined us from the Sundance Film Festival to discuss how she's creating a new market for emerging filmmakers.
AT&T's DIRECTV created a new window for emerging filmmakers to have a voice. Patel shared how she created the DIRECTV CINEMA Exclusive Premieres program, securing the acquisition of over 65 films that premiered exclusively on DIRECTV. Patel’s goal was to help films whose budget that are less than $10 million, and add value to their customer experience by bringing them something new that they can’t get anywhere else.
The market for rental apartment buildings is tumbling at its fastest-rate since 2009 in the wake of the Great Financial Crisis, according to a Washington Post report.
Johnson & Johnson is earmarking nearly $9 billion to cover allegations that its baby power containing talc caused cancer, more than quadrupling the amount that the company had previously set aside to pay for its potential liability.
The founder of the student loan assistance startup company Frank that J.P. Morgan Chase acquired for $175 million has been arrested on charges that she duped the financial giant.
