Left behind by studios focused on big-budget tentpoles, independent films were looking for a champion. Hanny Patel, VP of Video Marketing at AT&T Entertainment Group, joined us from the Sundance Film Festival to discuss how she's creating a new market for emerging filmmakers. AT&T's DIRECTV created a new window for emerging filmmakers to have a voice. Patel shared how she created the DIRECTV CINEMA Exclusive Premieres program, securing the acquisition of over 65 films that premiered exclusively on DIRECTV. Patel’s goal was to help films whose budget that are less than $10 million, and add value to their customer experience by bringing them something new that they can’t get anywhere else.

Share:
More In Business
Air New Zealand to Weigh Passengers
Air New Zealand is asking passengers to weigh themselves before boarding flights in an effort to ensure "the safe and efficient operation of the aircraft."
Stretching Your Dollars: Financial Tips for Savvy Homebuyers 
With home sales rising 4.1 percent in April from the month before and 11.8 percent from a year ago, the housing market is still hot. Kirsten Jordan, associate real estate broker for Douglas Elliman, has some tips to help savvy homebuyers get into the market
Elizabeth Holmes Begins 11-Year Sentence for Blood-Testing Hoax
Disgraced Theranos CEO Elizabeth Holmes is in custody at a Texas prison where she could spend the next 11 years for overseeing a blood-testing hoax that became a parable about greed and hubris in Silicon Valley, according to the Federal Bureau of Prisons.
Load More