Left behind by studios focused on big-budget tentpoles, independent films were looking for a champion. Hanny Patel, VP of Video Marketing at AT&T Entertainment Group, joined us from the Sundance Film Festival to discuss how she's creating a new market for emerging filmmakers.
AT&T's DIRECTV created a new window for emerging filmmakers to have a voice. Patel shared how she created the DIRECTV CINEMA Exclusive Premieres program, securing the acquisition of over 65 films that premiered exclusively on DIRECTV. Patel’s goal was to help films whose budget that are less than $10 million, and add value to their customer experience by bringing them something new that they can’t get anywhere else.
NBC's streaming service Peacock is raising the cost of its subscription plans, up to $6 per month for the ad-supported plan and up to $12 per month for the ad-free option.
Microsoft and British regulators won more time from a court Monday as the U.S. tech company uses a rare second chance to overcome opposition to its $69 billion bid for video game maker Activision Blizzard.
